The next Coterie & Magic New York taking place from 18 to 20 September at the Javits Center will bet on enhanced programming including immersive experiences on sustainability and fashion technology using augmented.
The fashion’s premier event serving women’s contemporary and advanced contemporary markets, organised by global industry connector Informa Markets Fashion is ready for its next edition. This will be the first peek into the evolution of the show featuring a new look, new vision, and new offering.
The new era of Coterie will feature three immersive experience areas, centered around sustainability, technology, and community, which will come together to create a living representation of the current and future state of fashion.
Coterie New York has collaborated with world renowned architect Gonzalez Haase Aas to create two of the three design experience areas as well as a new unique concept area on the show floor which will feature a selection of carefully curated Coterie brands.
“The new era of Coterie will bring a modern energy to the women’s advanced contemporary and contemporary market,” explained Kelly Helfman, president, Informa Markets Fashion. “We recognize that the Coterie community expects a higher level of standards when it comes to this show. We plan to exceed these expectations with this evolution.”
In line with the show’s evolved mission and vision, sustainability will be at its forefront. This season, it has partnered with Arcadia Earth and Amer_Ican to recall on the importance to protect the environment. Part immersive metaverse experience and part educational moment, this space is designed to inspire everyone to work together towards a more sustainable future, and it combines both the physical and virtual worlds for attendees to experience.
Coterie New York will also welcome cutting edge technology to the ever-modernizing fashion industry, being presented in partnership with Dressx. The future-gazing aspect of the show explores technological advancements and new forms of craft that are shaping fashion. For this edition, the show is bridging IRL and digital fashion through an interactive AR (Augmented Reality). Attendees can discover the possibilities of digital fashion and “try on” a custom digital piece: a Coterie New York digital tee.
The Coterie Community Hub will be the cornerstone of the event, in which the show’s evolution will be shared through intentional design. The Hub will serve as a meeting spot hosting a discussion area, and learning space for brands, retailers, and partners.
In addition to the show floor, registered guests can attend thought-provoking panel discussions led by industry leaders and held daily on the education stage. Highlights will include: “Optimizing the Wholesale Model for the Future” hosting panelists like Katie Kolodinski, founder & creative director at Silk Laundry and Lander Desmedt, co-founder and CEO of HNST and Kate Linstrom, design director at Magnlens.
Another talk will be “Beyond The Buzzword: (Re)defining Sustainability in 2022 and Beyond”, with moderator Kelly Helfman, President of Informa Markets Fashion and panelists Valentino Vettori, founder, Arcadia Earth and Vesna Cremona, founder, Amer_Ican will discuss a future vision where fashion companies and the industry as a whole is actively working towards a more sustainable future together.
Also in the show’s calendar will be “(Digital) Fashion Forward: Decoding Opportunities in Digital Fashion,” during which a panel of experts will dive deeper into the opportunities that digital fashion and NFTs have to offer.
The trade show will host over 820 brands will showcase their latest designs, including local New York brands Serpui, Oncept NYC, DL1961, Amanda Uprichard, Saylor, Blank NYC, Halston, Mignonne Gavigan, and international brands like Missoni, Silk Laundry, Vegan Tiger and Maxine Simoens.
Among a selection of Black-owned brands participating in this edition there will be Jessica Rich, Lita by Ciara, Ibeka, Carlton Jones and Rollie Nation.
Registered retailers include Anthropologie, Beams, Bergdorf Goodman, Big Drop, Bloomingdales, Fenwick, Intermix, Isetan, Merci, Neiman Marcus, Printemps, Saks Fifth Avenue, Shopbop among many others.