The May 2023 edition of Denim PV will return to Berlin. It is not clear if it will happen again in Arena Berlin, where it took place on May 17-18, but the destination city is fixed. "After five years that Denim PV keeps alive its connection with international fashion capitals, we want to give continuity to this with Berlin, too," commented Fabio Adami Dalla Val, show director, Denim PV. "Berlin is an extremely creative city where many small local brands live, but also very near to Eastern Europe, home for many other innovative brands that this year - for obvious reasons - could not join our event, but I am sure that next year they will be able to take part in it. For this, after the next edition happening in Milan's Superstudio, on November 23-24, it will return to Berlin in May 2023."
Photo: Denim Première Vision
Fabio Adami Dalla Val
The last edition registered some significant results as the German capital attracted, in addition to 82 exhibitors and 10 brands, an international denim community counting over 1,600 visitors, 31% more than during the Milan edition held in October 2022.
Among visitors, including buyers, stylists, designers and clients, the show registered the presence of good quality fashion and luxury brands, retailers, jeanswear pure players and web players.
A hostess at Denim PV Berlin
"We are happy with these results, which continue to confirm this show as an international event," commented Adami Dalla Val pointing out that, out of the total visitors, 74% were from foreign countries and 26% from Germany. "For a trade show that has happened for the first time in a new country, this was not granted at all. Moreover, we welcomed visitors from 46 countries and in particular from European countries like, for instance, Italy, UK, France, Spain, Denmark, The Netherlands, Poland, Switzerland, Serbia, Belgium, Portugal and Austria. But they also came from the US, from Euro-Mediterranean countries like Turkey, Morocco and Tunisia, from Asia - including India, Pakistan, Bangladesh, China and Japan - and Latin America, especially from Brazil and Argentina," he added.
Among brands that visited the show there were Alberto, Bershka, Closed, Cross Jeans, Diesel, Esprit, Fendi, Guess, Hugo Boss, Inditex, Lacoste, Marc Jacobs, Max Mara, Mustang, Prada, Tom Tailor and Zalando, among others.
Despite some exhibitors thought that some visitors didn't visit Denim PV because Kingpins had happened less than a month before, Adami Dalla Val commented: "Denim PV had announced its new dates and location already a year before, while other shows announced they would have happened only a few months ago."
"Hemphasize Hemp!" talk held during Denim PV Berlin
And he continued: "Moreover, out of the exhibitors of Denim PV, only 40% were the same ones as those participating at Kingpins, while we hosted different ones and very high quality players including Isko and Isko Luxury by PG, back to a trade show after various years, other top-end manufacturers like Outside Lab and Eurotessile's Offline, 14 Italian accessory specialists and some high-end Italian garment manufacturers."
Sunset Party at Denim PV in Berlin
Moreover, the overall offer presented by Denim PV was highly appreciated for some significant projects, Adami Dalla Val continued: "I think that Denim PV's trend area and fashion proposal is vast, very valuable and articulated. Also the PV Denim District project presenting 10 brands collaborating with our exhibitors was also highly appreciated, as it showed how different fabrics presented during the show can be interpreted by brands from the market," he added.
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