White-Sign Of The Times will return from Friday, February 24th until Monday 27th, in the Tortona Fashion District area with its widespread content show.
For this edition, the show aims to further increase its approach by focusing on an offer based upon strong scouting, internationality and innovation.
“While our founding partner Simona Severini has returned as head of the show’s Fashion Research, Promotion and Development team, White wants to get back to its original concept, thanks to a selection that focuses on quality and non-homologation,” said Massimiliano Bizzi, president and founder, White.
Massimiliano Bizzi, founder, White
“From Secret Rooms to our special areas, we aim once again to bring together winning talents and projects, destined to become real successful case histories in the panorama of the fashion system”, added Bizzi.
The Secret Rooms project will continue and will host five rooms to five new generation international talents, whose creativity, strong aesthetic and conceptual impact, could be able to stimulate the interest of top buyers from all over the world thanks to their attention for new stylistic codes, sustainability, and non-conformist vision with an international footprint.
Among participants of this project will be Dreaming Eli, launched at White last September, a brand that carries the message of body positivity and female empowerment.
Along with that, Studio Pansters, a Dutch brand by designer Lieke Pansters, expert in hand weaving techniques applied to fashion and interior design. Each piece of the brand is a hymn to imperfection in which traces of the craftsman’s hands are deliberately visible, making each piece different and unique.
Romeo Hunt will also be part of this section. The brand had already been noticed by important retailers in the world, including Net-A-Porter, Saks Fifth Avenue and Bergdorf Goodman, and it expresses the perfect mix between creativity and practicality. Celebrities such as Beyoncé, Lewis Hamilton, Jennifer Hudson, Hailey Bieber, up to the former First Lady of the United States, Michelle Obama love it.
Olubiyi Thomas is a talent who graduated at Central Saint Martins School, who started his career as a designer at Alexander McQueen in London. He will also bring his brand to White’s Secret Rooms disclosing his artisanal approach to archaic fabrics, and will express it in a very feminine collection characterized by rough profiles and a deconstructed avant-garde aesthetic. Each piece is handmade in London and focuses on carefully selected sustainable and artisanal fabrics.
Among various other projects, the show will also host the Indigenous Fashion Art program, an initiative that aims to dedicate a special space to the overseas fashion of the Native populations of the Canadian territories.
Protagonists will be six designers selected by White as expressing the culture and the best of craft tradition of Canadian indigenous peoples.
The Xpowhite project will also return, continuing its path with a selection of five brands from Norway – presented by Innovation Norway in collaboration with Norwegian Fashion Hub.
Host Var (Norwegian Fashion Hub)
Among other brands there will also be a highly inspiring selection of footwear brands like, for instance, Duca D’Ascalona, the Civitanova Marche brand that makes footwear with natural materials such as cork and wood, in a mix of art and craftsmanship; the designer Elena Ettea, making her debut, brings all her shoes characterized by a dynamic and sensual femininity, with precious materials and jewel closures; and Calla, the Parisian brand founded by Calla Haynes who creates, from a sustainable perspective, handmade babouches in the heart of Marrakech, using recycled vintage Berber carpets.
“From Design To Production” is another initiative that will be part of the event and will host a selection of designers from Armenia and Moldova who rely on productive realities with a highly technological and sustainable approach.
Photo: Los Angeles Vintage
Los Angeles Vintage
The glamorous atmosphere of Los Angeles will also play a key role for next White through the Los Angeles Vintage project hosted inside the Lounge space, via Tortona 27. Brands like The Dan Life, Vintage Souls and Whensmokeclears interpret the energy of colors and light of the West Coast, a place defined by a free attitude and a rebellious spirit that finds expression in its leisure and fancy looks.
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