After the recently closed edition of Premium Group events, Berlin has regained its leading importance and meeting place for the fashion industry. For this reason, from 2023, the Berlin Fashion Week and Premium Group Events will be held simultaneously
From July 7 to 9, 2022, Premium opened its doors to the fashion world with a new format of fashion, business, content and entertainment. As the results of their initiative were perceived successfully, from 2023, Berlin Fashion Week and Premium Modemesse will be held simultaneously. This means that in future the two events will bundle their specialist and consumer-focused formats in January and July respectively and will thus be able to make better use of synergies.
Berlin's position as a meeting place for the fashion industry will thus be further strengthened.
"I am delighted that we have been able to celebrate the long-awaited reunion with Premium over the past few days. The trade fair is not only back in Berlin, but has also successfully developed its concept and will in future be held at the same time as Berlin Fashion Week," said Stephan Schwarz, Senator for Economic Affairs, Energy and Operations.
"This merger is the right and consistent further development, and a strong signal of departure for Berlin as a meeting place for the fashion industry. I hope it will have a magnetic effect on our metropolis and open up new perspectives for Berlin's fashion industry," he added.