Premium Group is ready for its new debut in Berlin with its new format and its three shows Premium, Seek and The Ground taking place from 7 to 9 July 2022 at the grounds of Messe Berlin and online.





Along with the vast offer of selected brands from the market, during a program of three days, 85 experts and more than 50 talks and panels will also take place. Top panelists, speakers and high-interest topics will take the stage and will involve professionals and fashion enthusiasts for the whole duration of the event.

A view of Berlin
Photo: Maria Cristina Pavarini
A view of Berlin
International tech superstars, top journalists, pioneers and hidden champions great will explain how the future of fashion, digital and music will be like.




“Due to the pandemic, the exchange with the entire fashion ecosystem has been more intense than ever in the last two and a half years. We no longer see ourselves purely as an order platform. It's our job to offer visitors with different backgrounds content that is exciting and relevant - and we do that with our stage and masterclass program, which this summer is as high-quality and extensive as ever. The three conferences Fashiontech, Conscious Club Conference and The Ground Talks set different priorities and address trends and innovations from sustainability, digitization, content marketing, creator economy, metaverse and more,” said Joerg Arntz, managing director Premium Group.






Keaynote speakers of the three day program will include: OMR, Textilwirtschaft, Christopher Raeburn, Ecoalf, Drykorn, TikTok, H&M Beyond, About You, The Dematerialised, Misa.Art, Fashion Revolution, BMUV, Katrin Göring-Eckardt, Dirk Schönberger, Christoph Amend, Tony Tonnaer and many others.





The three groups of conferences will start on 7 July at 10.25AM with Fashiontech and an opening speech by Anita Tillmann and Jörg Arntz (Premium Group) as well as Anna Franziska Michel (Yoona.ai).



Following, in the same location, will be a conference presenting current trends and developments in womenswear and menswear for spring/summer 2023 hosting André Bangert, Leonie Christians and Silke Emig, Textil Wirtschaft.

An event of a past edition of Premium Berlin
Photo: Premium Group
An event of a past edition of Premium Berlin
Part of the series of talks, on Friday, July 8, Tony Tonnaer, Kings of Indigo, will participate in the interview “Denim - from a dirty dancer to a sustainability darling” at 11.15, at the Seek Conscious Club, at Studio MM04.






On the same day, and at this same location, at 3pm, Orsola De Castro, Fashion Revolution, and Christopher Raeburn will participate in the conference “How sustainability has become the new cool and how it influences consumption culture?”




More talks will take place part of The Ground Talks along with a whole program focused on metaverse, NFT, on Thursday 7, from 4.20PM to 6.40PM, on politics and fashion and genderless fashion on Friday 8, from 4.20PM until 6.15PM and, on various other topics, Saturday 9, from 1.30PM to 3.20PM.




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