Alexis Nasard is the new Chief Executive Officer (CEO) of Swarovski, one of the world’s top 30 luxury brands and among the largest family-owned businesses in the German-speaking world.
Nasard is the first leader from outside the Swarovski family to hold this role in the 127-year-history of this luxury brand.
The change in leadership, effective on 4 July, is a further step in the transition of Swarovski from a family-managed to a family-owned company. In November last year, Swarovski had already announced the appointment of five, first ever independent, directors alongside three family members of the fifth generation.
The appointment of Nasard is meant to bring a transformational leadership experience to the role as the manager previously worked, among others, for Procter & Gamble, Heineken, Bata and McKinsey.
Michele Molon, Swarovski’s interim leader for the past nine months of the leadership transition, is appointed to the newly established key position of Chief Commercial Officer.
Luisa Delgado, chair of the Board of Directors, said: “With the appointment of Swarovski’s first external CEO, we are taking an important further step in establishing a sustainable governance model. With Alexis Nasard as the new CEO, we have selected a highly experienced and transformational leadership personality who is capable of leading Swarovski through its business transformation."