Louis Vuitton has appointed Pharrell Williams as its new men's creative director, effective immediately. The artist and musician's first Louis Vuitton collection will be unveiled this June during Men's Fashion Week in Paris.

"Pharrell Williams is a visionary whose creative universes span music, art and fashion - establishing himself as a cultural, global icon over the past twenty years," reads a release from the luxury brand. "The way in which he transcends the boundaries of the different worlds he explores is in line with Louis Vuitton's status as a cultural house and reinforces its values of innovation, pioneering spirit and entrepreneurship."

Pietro Beccari, Chairman and CEO of Louis Vuitton, stated: "After our collaborations in 2004 and 2008 for Louis Vuitton, I am delighted to welcome Pharrell back home as our new creative director for men. His creative vision beyond fashion will undoubtedly lead Louis Vuitton into a new and very exciting chapter.”

Pharrell Williams is a visionary recording artist, producer, songwriter, philanthropist, fashion designer and entrepreneur with ten billion combined global music streams to date, 13 Grammy Awards and a Golden Globe nomination.

As a fashion designer and entrepreneur, his brands include Billionaire Boys Club and Ice Cream. 

Among his first projects related to fashion, he collaborated with G-Star Raw for The Oceans, the first edition of which was launched in 2014, releasing one of the first capsule collections of jeans made of Bionic Yarn, an eco-thread made of fibers derived from recycled plastic bottles.

He has also worked in various fields, including supporting anti-racist causes. Among others, he founded Humanrace, a product company whose mission is to empower all individuals in their pursuit of well-being through products and people, as well as various non-profit companies such as Yellow, which aims to level the playing field for all youth through education and help them realize their potential, and Black Ambition, a non-profit initiative that provides support to Black and Latinx entrepreneurs launching start-ups in technology, healthcare, Web 3.0 and consumer products and services.

The LVMH Group has once again chosen to reinvent its men's brand by collaborating with an eclectic and charismatic personality with roots in youth culture and streetwear.

Like Virgil Abloh, who previously held the position of Louis Vuitton men's Creative director and died prematurely in 2021, Pharrell Williams has the ability to break conventional criteria in fashion and design, playing a key role in keeping a luxury brand like Louis Vuitton's future evolution fresh, full of surprises and appealing to a large audience, including the young.

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