Tricia Carey is the new chief commercial officer of Renewcell, the Swedish company specialized in upcycling cellulosic textile waste, such as cotton clothes, transforming it into a new material called Circulose.  



The Swedish “sustain-tech” company has decided to strengthen its commercial team by hiring Carey, an expert fashion industry executive with more than 25 years of experience promoting more circular and more sustainable materials within fashion. 



Carey has also been a catalyst for the industry-wide conversation around the shift to more climate-friendly and resource-efficient materials as a board member at Transformers Foundation, Fashion Impact Fund, Textile Exchange and Accelerating Circularity. Prior to joining Renewcell, Carey held the position of director of global business development at the Austrian fiber producer Lenzing.




“Now is the time for the fashion industry to seriously address the issue of textile and apparel waste. Renewcell provides recycling solutions at scale, and is first to market with a truly circular material, Circulose,” explained Carey.





With New York City as her base, Carey will develop Renewcell’s strategic partnerships with major fashion brands eager to make fashion circular at scale. 



“I am happy to have Tricia join Renewcell’s leadership team. She will bring invaluable marketing experience, a stellar network, and a proven capacity to deliver on ambitious growth objectives. She brings particular value in driving our growth ambitions among North American brands and manufacturers," commented Patrik Lundström, CEO, Renewcell.




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