Hessnatur, the German fashion brand that started offering sustainable apparel more than 45 years ago, is hiring a new manager.
Effective from September 2022, Andrea Homann will become Co-CEO and in the future will assume responsibility for together with Stefan Mues. Together with him and the entire team, she will manage the growth of the fair fashion brand.
The new co-CEO has over 30 years of experience with a competence in the areas of product and brand.
In the future, she will be responsible for the areas of product, sourcing and retail, CSR, marketing and PR. The Hamburg native has been associated with the fashion and home products industry for many years through various management positions and is now moving from the interior business back into the fashion business.
Most recently, Homann was managing director at home furnishings specialist Gries Deco Company for the Ipuro brand and a member of the global management team of the Gries Deco Group, where she was responsible for business development, brand strategy, product mix and design, multichannel sales, sourcing, purchasing, production and marketing communications.
Before that, she spent twelve years at Tom Tailor as “Brand and Product” managing director, where she coordinated the global alignment of all product lines.
Reiner Pichler, Hessnatur shareholder and chairman, commented: "I am extremely pleased that we were able to win Andrea Homann for Hessnatur. Together with Stefan Mues and the management team, she will continue our successful growth course."
Andrea Homann, future Co-CEO of Hessnatur, commented: "For me, there is no fashion brand whose name and DNA are as strongly linked internally and externally with the themes of sustainability and quality as Hessnatur. I'm already looking forward to working with Stefan Mues in particular and the entire Hessnatur team."