The denim industry is in mourning the loss of Nasir Uddin, founder and chairman of Pacific Jeans Group Bangladesh, who died on February 28, 2022, at the age of 71 of cancer.

The entrepreneur is known to be the father of the Bangladeshi denim industry and one of the main inspirers of the new generation of jeanswear industrialists of his country.

In 1984, Nasir Uddin had founded Pacific Jeans and made it grow to become a world-class jeans manufacturing company, a state-of-the-art facility focused on extensive research and high-skilled human resources. The company employs 32,000 people, owns seven productive units, exports to 50 countries and counts on an estimated yearly turnover of US$400 million. Through his company he has also developed a series of projects focused on supporting the sustainable, social responsibility and social commitment causes.

Among Pacific Jeans' key clients there are Zara, H&M, C&A, Gap and, above all, Uniqlo, as Pacific Jeans has been playing an important part as industrial arm of Fast Retailing Group.

As a highly committed entrepreneur and hard-worker, Nasir Uddin also served as a director of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA).

Among various insiders remembering this key personality dedicated to his work and his country, there is BGMEA’s president Faruque Hassan who commented: “We are grieved by the passing of one of the pioneers in our industry, a person who was dear to all of us, our mentor, an icon of vision, innovation and change, a loved and respected personality.”

Mostafiz Uddin, owner, Denim Expert Limited, and nephew of the entrepreneur, commented: “Nasir uncle was a visionary leader to whom the whole apparel industry of Bangladesh owes a lot. He was a true guardian for me. He will be lived in the hearts of many whom he enlightened and in the prayer of millions whose lives have been illuminated by him.”


Enrique Silla, chairman, Jeanologia also fondly remembered him: “I met him while travelling to Chittagong in 2019, and I was captivated by his honesty, his vision and his three passions: family, denim industry and Bangladesh. His dream was not to be the biggest, but to be the best, the best in the world. He was a huge man, though, above all, he was always humble. A tireless worker, Nasir has been the true inspiration of what is today the new generation of jeanswear industrialists in Bangladesh. He taught them that product and quality were as important as price. Mr. Nasir is the father of the Bangladeshi denim industry. He is part of the transformational force that is turning Bangladesh into the world's first sourcing destinations for Denim. This is his legacy.”