The SPIN OFF spoke with Enzo Fusco, owner and founder FGF Industry, the Italian company behind brands such as Blauer USA and Ten C among others. He explained some of his next strategies including ecominded-focused ones.

Enzo Fusco, owner and founder FGF Industry
Photo: Ioan Pilat
Enzo Fusco, owner and founder FGF Industry
Is your company offering eco-friendly products? And what is your customers’ attitude about them?
We do offer sustainable products, which are especially appreciated by our international clients. Also, Italian ones are showing an interest for such products. They are slower in that but also reacting.




In general, our customers appreciate items that dont carry natural fur trimmings–apart from Eastern European customers who continue asking for that. Also increasingly successful are pieces that are not padded with natural down.

A f/w 2022 Blauer jacket
Photo: Blauer USA
A f/w 2022 Blauer jacket
For instance, out of our total 50 Blauer jackets, ten of them are padded with Sorona, a top-quality polyester material by DuPont, a very good and high-quality alternative to natural down that has a very similar performance as down for filling power, warmth and lightness. Despite this, down continues to be the material with the highest warming power, and along with it, it keeps prices higher as jackets made with it cost about 25-30% more than those filled with alternatives to down. 





Also, highly accepted and increasingly requested are jackets made with Repreve, a nylon fabric obtained from recycling PET bottles.

Af/w 2022 Blauer jacket
Photo: Blauer USA
Af/w 2022 Blauer jacket
Which customers are most interested in buying eco-friendly products?
It’s mostly our youngest clients, the most sensitive and educated ones to this aspect as looking for alternative materials with a lower impact on the environment.





What other projects have you been working on?
This season we have relaunched BPD (Be Proud of This Dress), a brand offering lightweight jackets. This selection of jackets is made with a special water-resistant technical material and padded with a special material also used for US military apparel, that is 10% lighter than down, but as light and soft as down. Our aim is to sell it worldwide, especially in countries like France, Germany and Korea, in addition to Italy.

Ten C phygital installation held at Pitti Uomo in January 2022
Photo: Ten C
Ten C phygital installation held at Pitti Uomo in January 2022
Whats new for Ten C?
That brand has doubled its sales since I bought it. We have presented it within a multimedia event we held during the last Pitti Uomo inside the Fortezza. For this season we have widened its offer by including more items like knitwear and trousers, in addition to our beautiful jackets made with the special Japanese high-density nylon OJJ.
A f/w 2022 Ten C jacket
Photo: Ten C
A f/w 2022 Ten C jacket
Also, this brand is evolving toward a less impactful direction as, together with Tintoria Emiliana we are studying a new eco-friendly dyeing technique based upon dyeing substances that don’t pollute. Thanks to it, we can achieve all the colors we want and can also create special effects, while always keeping faithful to garment dyeing, a technique that has been an essential aspect for the brand since when it was born.





Is the choice to offer eco-friendly products a winning one?
I would say so, as we are registering an increase of the sustainable products we sell by about 10-15% more every season.





Obviously, our growth is especially supported by offering our brands internationally. In general, and especially, through Blauer, our aim is to expand in Asia, and especially in Korea and Asia. Another market where we want to grow is Chile, where we will start expanding by next June-July through our partner. Another project we also want to grow and nurture is Nylolite. We want to also make it grow in Germany through the Atelier agency from Berlin.

Ten C phygital installation held at Pitti Uomo in January 2022
Photo: Ten C
Ten C phygital installation held at Pitti Uomo in January 2022
Though figures speak clearly as we closed 2021 with €68 million sales (including the €10 million from our footwear line produced and sold through a licensing agreement), and reached a 15% EBITDA and expect an about 20-25% growth in sales for 2022.







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