Diesel, a brand that is part of OTB Group, the holding founded by Renzo Rosso, has appointed Eraldo Poletto as CEO for North America.
Poletto, a manager with many years of experience in the fashion industry, will report to Diesel's global CEO, Massimo Piombini, and will take charge of the company’s development on a key and high-potential growth significant market for the brand. His naming is effective immediately.
“On behalf of the entire Diesel team, I want to give a warm welcome to Eraldo Poletto. In his new role, Eraldo will have the opportunity to capitalize on his long experience in the industry to drive the growth of our brand in The US and Canada. His experience with leading fashion brands, combined with his vision and determination, will be invaluable resources for us,” said Piombini.
“I am very proud to join the team at Diesel, a brand I admire which created an innovative, unconventional style before many others. I shall be taking on my new position in the OTB Group with great energy and also with a commitment to contribute to this brand’s growth in the North American market at a time of great opportunities,” commented Poletto.
Poletto has worked in the luxury and retail sectors for about 30 years. Since 2018 he has been CEO and brand president of the Stuart Weitzman footwear brand, part of the Tapestry clothing and accessories group in New York. Previously, he was managing director of several important Italian companies, including Salvatore Ferragamo and Furla, where he was involved in the brands’ development on a global scale.
Poletto is an expert on the US market, as before 2016 he worked for about 15 years with Retail Brand Alliance Inc., where he was responsible for the international growth of the Brooks Brothers brand.