VF Corporation, the global holding that owns brands including, Timberland, Napapijri, Vans, The North Face among others, has announced some new nominations for its EMEA managerial team.
Martino Scabbia Guerrini sees his role within the group expand further, becoming executive vice president, president EMEA, APAC & Emerging Brands. This new position expands his area of responsibility with the APAC region, with the goal of developing more opportunities for VF International's business in both geographies under his leadership. This new role will strengthen cohesion and alignment between regional leadership teams, key account management, and new growth opportunities in EMEA and APAC.
In addition, effective 31 January, Mariano Alonso, current general manager of Timberland EMEA, will assume the role of general manager of The North Face EMEA.