What's next for Jeremy Scott? The designer who has recently resigned as Moschino's creative director has collaborated for Hyundai Motor Company's Re:Style 2023.
The Re:Style project, now in its fourth year edition, is an eco-friendly upcycled fashion platform involving internationally acclaimed designers to transform automotive waste into fashion items.
This year’s collection breaks stereotypes of sustainable design with a haute couture collection by Jeremy Scott made with discarded materials from Hyundai Motor’s electric vehicles, together with dead stock fabrics. New materials derived from parts such as wheels, seat belts, tail lights and wipers highlight the uniqueness of Re:Style with Scott's unique innovation and wit.
Hyundai Re:Style Exhibition will be presented at AP Again in Seongsu-dong for three weeks starting from March 23, following a private gala preview event. As the first "Re:Style" exhibition to be held in Korea, the opening is also in line with the global launch of the all-new Kona Electric car.
Also on display will be the "Re:Style Archive Exhibition", which is being showcased in collaboration with Re:Style ambassador and model Lauren Wasser, who overcame her physical limitations after double leg amputation caused by toxic shock syndrome.
Nicknamed "Girl with the Golden Legs," Wasser has walked in shows at New York Fashion Week and appeared on a number of campaigns for global fashion brands. With her own story, Wasser will represent the past three years of Re:Style archival collection and show the journey of Re:Style under the theme of diversity and innovation.
Hyundai Motor’s ‘Re:Style’ debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges. Most recently, in 2021, the company partnered with L’Eclaireur in Paris and Boontheshop in Seoul to further widen its impact.