Austrian fashion brand AlphaTauri has expanded its management line-up with the appointment of Bruno Sälzer as executive advisor. In his role, the manager will support the AlphaTauri management team with immediate effect in implementing the brand vision in new core markets, as well as the further expansion of internal and external structures, the company announces in an official statement.
Sälzer has more than 25 years of international industry experience as CEO at Hugo Boss, Escada and Bench, and as Chairman at Amer Sports. He currently serves on the supervisory boards of Lacoste and Zino Davidoff, among others.
"AlphaTauri has brought a fascinating product to market with a great team and a highly innovative approach. I am very happy to be part of the internationalization phase and the further development of the collections that will now follow," says Sälzer.
"With Bruno Sälzer as an excellent and accomplished partner alongside our management team, we are taking AlphaTauri to the next level of success. We want to maximize the efficiency of our solutions, strengthen our distribution strategies and position ourselves strongly in existing and new markets," says Ahmet Mercan, CEO, AlphaTauri.