Vestiaire Collective, the French company behind the eponymous digital platform for pre-loved fashion, announces the appointment of Vanessa Masliah as Vice President of Global Marketing and Branding.
Since April Masliah takes responsibility for defining Vestiaire Collective’s global marketing and branding vision to engage fashion activists, using innovative marketing channels and strategies. She reports to Clara Chappaz, Chief Business Officer, and will be based at Vestiaire Collective’s Paris headquarters.
Masliah brings 20 years of experience leading international marketing and communication for several companies including Pepsico, Sara Lee, Coty, and Estée Lauder. As a strategic marketing executive, she held responsible for campaigns in the luxury, fashion and beauty segments, including DIM, Wonderbra, as well as the beauty licenses of Chloe, Miu Miu, Calvin Klein and Gucci perfumes. Most recently, she served as Global Communication Director at Editions de Parfums Frederic Malle, part of the Estée Lauder Company.
“I am very proud to join Vestiaire Collective, a truly inspiring company with a clear vision and a strong activist commitment. By changing the way we consume fashion, the brand is now the leading destination for pre-loved, and this is resonating with discerning young consumers all over the world,” says Masliah.