During the last Milan Fashion Week, Vitale Barberis Canonico, one of the oldest woolen mills in the world, still driven by the passion of an Italian family, started celebrating its 360th anniversary this year.
Within this frame and as part of its Heritage & New Talents project, it launched its first collaboration with Vitovi, a young women's fashion brand.
The name of the brand stands for the expression "Vi to Vi." The designer, in fact, chose it to play with the memories that tie her to her elegant grandfather Vittorio and reinterpret his style through his eyes. Hence, "Vi (meaning Vittorio) to Vi (standing for Maria Vittoria)."
For the occasion, the designer chose some fabrics from the Biella company, including classic carded flannel in traditional designs, and a version characterized by camouflage effects. In addition, she used an armored fabric reminiscent of French corduroy with alternating wide and thin ribs, a must-have material in every gentleman's wardrobe, to a patterned mouliné jacket fabric, ideal for leisure.
Vitale Barberis Canonico has always supported young emerging designers working in the fashion world by supporting them in their educational and then working path.
For years, under the hashtag #VBCTalents, the company has been conducting training in schools and hosting visits from students and future designers at its factory in Pratrivero, in the province of Biella, as well as sponsoring schools and various youth-related projects.
"The idea of creating a brand starting with the blazer, a typically male garment, came from the desire to create something strong–and the jacket immediately declares who you are," explained the designer Lazzarini Merloni.
The blazer becomes extroverted, modern, sophisticated, versatile - suitable for any occasion and untethered from the trends of the moment.
"The meeting with VBC is that between two Made in Italy realities, which have in common the values of the family business. In VBC I breathed heritage, dedication to the search for perfection and a wealth of experience that enriches my creations," added the designer.
"I saw from the very beginning a perfect conjunction between their fabrics, a symbol of Italian excellence, purely masculine, and Vitovi, a Made in Italy brand of feminine jackets with a masculine soul," she continued.
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