Soorty, one of Pakistan’s largest vertically integrated denim companies, has partnered with Lenzing, one of the largest man-made cellulosic fiber producers globally, to launch the Reload in Blue Collection.
The new collection is embracing a capsule of stay-at-home clothing that offers a better feeling and look compared to PJs as well as work out athleisure sets of denim as it is designed to offer a cool mix between style and practicality.
Realod In Blue collection by Soorty and Lenzing
This comfortable and elegant collection from Soorty and Tencel Lyocell, crafted with the finest materials, aims to define a new normal stating that there should not be a choice between city life and comfort, and both can be mutually inclusive.
“We’ve designed, dreamed, and produced Reload in Blue to be a welcoming collection, and this was reflected to every detail of the collection - from fiber blends of the fabrics to style choices, from the washes to the care labels that give hints on how to extend products’ lifecycle, every detail was driven by purpose,” commented Eda Dikmen, marketing & communications manager, Soorty Enterprises.
Reload In Blue collaboration by Soorty and Lenzing
"Being a strong believer of partnerships and SDG17, Soorty knows that only by working together with those we share values with, only by really understanding each other’s struggles and advantages and helping where needed we can transform our supply chain into a value chain. Reload In Blue and our partnership with Tencel has been an invaluable example of this,” she added.
Reload In Blue collection by Soorty and Lenzing
“Globally we have been facing such challenging times. Reload in Blue represents the current ethos where we need to recharge our lives with goodness. The feeling from within is reflected in the choices we made in apparel. The rich emotion of denim connects to the best moments of life which Reload in Blue brings together,” added Tricia Carey, director of global business development, Lenzing.
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