With the aim to meet the growing demand in the industry for “circular fashion” and carbon neutrality and to reach its goal to reduce its CO2 emissions to zero by 2050, the Lenzing Group has announced–one year after the launch of its carbon-zero Tencel brand fibers–the expansion of its fiber portfolio to include carbon-neutral Tencel Lyocell fibers with Refibra.
Since September 2021, the carbon-zero Tencel brand fibers expanded their offer with the aim to provide more innovative solutions and help brands meet their CO2 emission reduction targets, while offering consumers sustainable products.
The current launch underscores Lenzing's goal to build a sustainable textile industry that not only reduces its carbon footprint, but also focuses on an improved circular economy using Refibra technology. This technology involves upcycling cotton scraps generated during apparel production and converting them into cotton pulp. The pulp is then blended with sustainably sourced pulps to produce new Tencel Lyocell fibers. This innovation helps Lenzing meet its climate targets, which have been endorsed by the Science Based Targets Initiative, and achieve the UN Sustainable Development Goals to curb global warming.
“However, the fashion industry still has a long way to go to reach its goal of zero emissions. We hope that by providing our latest innovations such as carbon-neutral Tencel Lyocell fibers with Refibra technology, we will make CO2 reduction initiatives common practice and ultimately create a carbon-neutral fashion industry,” he added.
As Lenzing aims to become carbon-neutral by 2050, it continues to collaborate with industry partners, encourage them to reduce their products’ carbon footprint and offset unavoidable emissions, while driving decarbonization across the textile industry.
As part of these aims, Lenzing is expanding its collaboration with fashion brands globally to incorporate CO2-neutral Tencel fibers in their latest collections. Among them, Jack & Jones, a long-standing partner of Lenzing, is offering its latest jeans collection made of 38% carbon zero Tencel Lyocell fibers.
The Austrian chemical group is also working closely with partners such as Al Karam, Calik, Samil and WTS as part of a "reduce-engage-offset" approach to innovate the use of raw materials and technologies and develop new, sustainable fiber types to the textile market.