The Lenzing Group, a global manufacturer of wood-based specialty fibers, has registered over 300,000 tons production of Lenzing Ecovero since the brand's launch in 2017.
Lenzing Ecovero fibers are among most sustainable fibers produced by the Austrian chemical specialist as made by using wood from sustainably managed forests and from renewable energy sources.
The industry has recognized this group of fibers’ commitment as, for example, Lenzing received an industry-leading rating in Canopy's Hot Button Ranking and Report 2022, which evaluates viscose producers' performance in protecting endangered forests.
In 2022, more than 500 brands and companies have used Lenzing Ecovero. In addition to Orta and Farm Rio, various European high-street fashion brands chose it. Among others there are Massimo Dutti, Lacoste, Ba&sh, Zara, Mango, Tom Tailor and Lindex, but also jeans brands like American Eagle, Levi's and Tommy Hilfiger, and retail giants like Kmart Australia, Target Australia and Marks & Spencer used it. Other brands like Guess, Forever New, Shona Joy, Myntra, Calzedonia, Trenery, Arnhem, ELK, Mambo Australia and Mambo Surf De Luxe opted for Lenzing Ecovero.
"When we launched the Lenzing Ecovero brand, there were only a few suppliers and brands that started to focus on sustainable viscose together with us. Five years later, Lenzing Ecovero fibers are now available through hundreds of yarn producers in all major textile markets and have found their way into the collections of countless brands," said Harold Weghorst, vice president of global marketing and branding, Lenzing AG.
In order to better answer the increased market request, Lenzing will increase its productive capacity of the fiber and will add up new production capacities in addition to the already existing ones in Austria, China and soon in Indonesia, as explained by a note from the company.
“Over 300,000 tons produced is truly a milestone to be celebrated; at the same time, we look forward to achieving even higher capacity in 2023 with a new production site for Lenzing Ecovero fibers," said Caroline Ledl, head of Product Management Textiles, Lenzing.
"By expanding production capacity fo Lenzing Ecovero, our value chain partners and brands will benefit from better fiber availability to advance their sustainability goals at highly competitive costs. Through efficient supply chains and the support of our teams around the globe, brands can keep the additional cost of transitioning from conventional viscose to environmentally responsible viscose at a very low level,” she added.