Gonser Group has developed Mimikry, a new jeans productive technique that is much more sustainable and cost-reducing than traditional methods, though the final effect is the same. 





Gonser Group, a global platform specialized in offering a wide range of services in the textile and clothing industry including denim manufacturing, treating, finishing and printing, among others, has recently achieved a series of new developments committed to pursue more environmentally-friendly and responsible production methods.

Mimikry by Gonser Group
Photo: Gonser Group
Mimikry by Gonser Group
After having recently inaugurated its first company using a water recycling system in North Africa, the Group has just disclosed Mimikry, a new productive method of jeans and fashion garment design that claims to be more respectful of the environment than others. 





The company has developed a special water-based digital ink printing method applied onto organic non-dyed denim fabrics that recreates endless looks reproducing high-resolution effects that are as realistic as real woven denim - raw or aged, ripped or repaired, basic or fancy - and recreate unique surface effect motives, according to GOTS certified productive methods.

Mimikry by Gonser Group
Photo: Gonser Group
Mimikry by Gonser Group
Each brand or retailer can draw inspiration from high-resolution photos or from the company’s library, including more than 1,000 styles to design new products. 





Once the desired design is developed, Gonser Group can digitally print the motive on the garment, which will then be sewed and finished, and completed with all the required accessories.





According to the company, this new productive method will cut 100% water consumption, the use of chemicals-from the indigo dyeing process of denim up to finishing treatments-, and it will reduce industrial machinery energy consumption. 





Other benefits connected to the adoption of this new technology is an increased fabric strength and durability, along with the avoiding of stains, shades and yellowing problems of the fabric.

Mimikry by Gonser Group
Photo: Gonser Group
Mimikry by Gonser Group
Moreover, time and costs to produce samples can be significantly cut as the productive process gets reduced to the printing step and the sewing of the garment.




Mimickry was disclosed during the August 2022 edition of Bluezone, during Munich Fabric Start, and already some top end Italian and German brands in the premium jeanswear and fashion segments have started adopting this new technique.




Thanks to this development, the jeans pieces fade less than regular indigo and keep their hue practically stable for long. Moreover, thanks to this new technique, brands can also offer reversible denim items that can be worn on both sides of the garment, therefore offer double use apparel pieces.

Mimikry by Gonser Group
Photo: Gonser Group
Mimikry by Gonser Group
The only objection about this new productive method is that it might not be appreciated by denim purists, as they think that true jeans must be made with indigo blue-white drill fabrics only. Though, in the market there is space for different solutions and this one can reduce the impact of traditional jeans significantly, therefore it can open the way for some true benefits and low-impact alternative solution. 






READ ALSO:
Calvin Klein Jeans Reimagined Denim Collection

The Brands

How Calvin Klein Jeans steps ahead in circularity

Read more →
Wiser Wash

The Materials

Gozacan, Wiser Wash: "We are pioneers in sustainability and will expand in Pakistan"

Read more →
Soorty

The Materials

Soorty will host a new project about responsible innovation

Read more →
Candiani Custom jeans microfactory

The Stores

Candiani launches its own sustainable jeans microfactory

Read more →