Gonser Group has developed Mimikry, a new jeans productive technique that is much more sustainable and cost-reducing than traditional methods, though the final effect is the same.
Gonser Group, a global platform specialized in offering a wide range of services in the textile and clothing industry including denim manufacturing, treating, finishing and printing, among others, has recently achieved a series of new developments committed to pursue more environmentally-friendly and responsible production methods.
The company has developed a special water-based digital ink printing method applied onto organic non-dyed denim fabrics that recreates endless looks reproducing high-resolution effects that are as realistic as real woven denim - raw or aged, ripped or repaired, basic or fancy - and recreate unique surface effect motives, according to GOTS certified productive methods.
Once the desired design is developed, Gonser Group can digitally print the motive on the garment, which will then be sewed and finished, and completed with all the required accessories.
According to the company, this new productive method will cut 100% water consumption, the use of chemicals-from the indigo dyeing process of denim up to finishing treatments-, and it will reduce industrial machinery energy consumption.
Other benefits connected to the adoption of this new technology is an increased fabric strength and durability, along with the avoiding of stains, shades and yellowing problems of the fabric.
Mimickry was disclosed during the August 2022 edition of Bluezone, during Munich Fabric Start, and already some top end Italian and German brands in the premium jeanswear and fashion segments have started adopting this new technique.
Thanks to this development, the jeans pieces fade less than regular indigo and keep their hue practically stable for long. Moreover, thanks to this new technique, brands can also offer reversible denim items that can be worn on both sides of the garment, therefore offer double use apparel pieces.