AGI Denim, a vertical denim manufacturer from Pakistan, has partnered with Good Earth Cotton, a regenerative cotton farming company from Australia, to bring traceable regenerative cotton with Fibre Trace to the denim industry in Pakistan.
Good Earth Cotton is committed to producing regenerative cotton, a specific cotton fiber that is grown using natural methods that promote soil health and biodiversity and is traceable through the Fibre Trace platform.
Fibre Trace is a platform that provides end-to-end traceability of textile fibers, from farm to finished product.
AGI Denim has embraced this approach to cotton production and is now using Good Earth Cotton's traceable regenerative cotton in its denim manufacturing process.
The benefits of regenerative cotton are numerous. A major one is that it helps to sequester carbon and reduce the carbon footprint of cotton production. It also promotes sustainable livelihoods for cotton farmers and their communities.
"We are thrilled to work with Good Earth Cotton to bring regenerative cotton to the denim industry. Not only it is it the only climate-positive cotton in the world, but it's also fully traceable through Fibre Trace. This partnership is another tangible step forward in our commitment to responsible and sustainable practices. We are proud to be part of this movement towards a better and more transparent future for fashion," commented Hasan Javed, executive director, AGI Denim.
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