Naveena Denim Mills, a global denim specialist, has developed Future Cellulosic, a new collaboration collection that debuted during the May edition of Denim PV in Berlin and explored alternative ways to design modern denim garments using a mix of cellulosic fibers like Tencel Lyocell and Modal mixed with cotton.

Endrime x Naveena
Photo: Sadia Rafique
Endrime x Naveena
Also involved in the partnership were Endrime Studio, the denim design studio that designed the collection from its offices in West Sussex, UK, and Officina+ 39 in Italy, a chemical specialist that provided sustainable treatments.
Endrime x Naveena
Photo: Sadia Rafique
Endrime x Naveena
“Circularity is the final frontier in the denim industry. In order to achieve this aim, R&D is of utmost importance. Designing a circular economy requires a shared vision and actions to support it. The outcome of this collaboration is not just only amazing denim with authenticity but also an invitation to all to close the loop together,” said Aydan Tuzun, executive director of sales and marketing, Naveena Denim Mills.
Endrime X Naveena
Photo: Sadia Rafique
Endrime X Naveena
“We are no longer designing for the next season. Considering future generations we are building products that have a low impact on the environment and people, as well as to last beyond a season,” added Tricia Carey, director of Global Business Development, Lenzing Fibers Inc. “The foundation is fibers from nature, like Tencel Lyocell and Modal bringing softness and strength for traditional denim looks,” she added underlining that Tencel fibers are derived from certified and controlled wood sources.




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