Tencel, Lenzing’s flagship textile brand, Tencel, and RCGD Global (formerly known as Red Carpet Green Dress) have joined hands for the fourth consecutive year to spotlight eco-couture at the 95th Academy Awards (also known as “the Oscars”).
Adhering to this year’s Oscars sustainable style guide, produced by RCGD Global, rising talent actresses Bailey Bass and Chloe East showed up at the Oscars red-carpet wearing bespoke sustainable occasion wear made of Tencel branded fibers and Tencel Luxe filament yarn.
“This year, we celebrate our fourth endeavor to green up the Oscars red carpet alongside RCGD Global. As one of the most-watched moments globally, red carpet fashion at the Oscars is often regarded as a bench-mark that has the tendency to propel global fashion trends. We hope that by giving sustainable materials a greater representation at the Oscars, we can draw attention to the need to lower the environmental impact of the fashion industry," said Harold Weghorst, global vice president of marketing and branding, Lenzing.
"As the Tencel brand pursues its goal of achieving net-zero emissions by 2050, we will continue to collaborate with like-minded designers and brands, to encourage and inspire positive change in fashion. We hope that through our collective efforts, we can contribute to the establishment of a carbon-neutral fashion industry in the coming decade," he added.
“It is an honor to be part of the Oscars with our long-lasting partner, Tencel. Oscars Sunday is a very special date for us, as we get to spread the word about our mission and work through our amazing ambassadors. Working closely with them, their designer and Tencel allows us to discover what sustainability means to them and how they want to represent the message on the Red Carpet,” said Suzy Amis Cameron, founder, RCGD Global.
“We are really excited to be at the Oscars with Tencel yet again and show that sustainability and occasion wear go hand in hand. It’s great to see sustainability receive more and more visibility at the Academy Awards, which is such a global platform. We hope our accessible and free Sustainable Style Guide will encourage more people to rethink their fashion choices and explore more conscious alternatives,” said Samata Pattinson, CEO, RCGD Global.
The couture pieces were created using only four cuts of fabric made with 100% Tencel Luxe filament yarn from Toyo-shima & Co., Ltd. in Japan.
Rising talent Chloe East, who starred in Steven Spielberg’s Oscars-nominated "The Fablemans", graced the red carpet in a custom Monique Lhuillier gown with a dramatic elongated velvet bodice that was reimagined and customized from Lhuillier’s Fall 2019 Collection with an architectural A-line ball gown skirt, along with a black statement bow with sweeping ties made with Tencel Lyocell fibers.
Derived from sustainable wood sources and produced using eco-responsible production processes, Tencel Lyocell fibers and Tencel Luxe filament yarn are of 100% botanic origin and are fully biodegradable and compostable. Fabrics made with Tencel fibers are naturally smooth, soft and breathable and regarded as an valuable alternative to silk.
RCGD Global is a women-led global change-making organisation that aims to bring environmental and social sustainability to the attention and action within the global apparel and design industry.
The initiative Red Carpet Green Dress, organised in partnership with the Annual Academy Awards, collaborates with global and small independent brands, across the partnerships delivering sustainable design solutions, in order to challenge the current linear business model by developing and using new and more responsible alternative solutions.
RCGD Global was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film ‘Avatar’. Its goal is to draw attention to the importance of more sustainable practices in the apparel and design world, and be part of bringing those solutions to the global market.
It operates through an educational work with the youth and emerging design community and includes knowledge-transfer platforms, workshops, internships and work experience, and design contest initiatives. The project's R&D division innovates circular design solutions, including regenerative and sustainable materials.