The global fastening manufacturer YKK, and Vntana, a 3D technology specialist, have launched a 3D trim configurator to make it easier for brands to visualize trim options, design trims, and generate item codes instantly.
Thanks to this collaboration they created a new YKK Trim Creator platform that can help brands increase their standardisation and efficiency incorporating custom zippers and fasteners in their designs.
As more brands look to provide virtual product samples and renderings as part of their product development strategy, many are turning to 3D and Augmented Reality solutions. The YKK Trim Creator with Vntana’s patented optimization algorithms enables YKK’s customers to view thousands of customized options instantaneously.
Moreover, designers can see the correct fastener components, the design in real-time 3D, and share the 3D model easily through a URL.
This way they can increase efficiency of the zipper design and of the adoption process while minimizing the need for physical zipper samples, decreasing costs and carbon footprint by cutting back on waste and shipping while improving the sales process for buyers.
In 2022, YKK surveyed its customers on how it could most improve customer service. The results showed that many wanted the ability to customize a finished zipper in terms of size, material, function, and color selection digitally and to identify the correct item descriptions and item codes for their customized zippers. The YKK Trim Creator was designed to address those customer needs.
“As we constantly evolve to provide the best service for customers, we are focused on speed, quality, and sustainability,” said Takayuki Kato, vice president, Global Marketing Group, YKK Corporation. “Digitalization through a tool like the YKK Trim Creator helps us achieve all three. It immediately displays the design in 3D, which improves visualization, reduces the need for customers to request physical samples, speeds up the design process, and decreases waste and the need for shipping samples around the world,” he added.
Vntana’s 3D infrastructure software enables brands to scale 3D quickly and across digital platforms such as eCommerce sites, B2B virtual showrooms, social media and the metaverse.
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