The Lycra Company, a global specialist in developing innovative and sustainable fibers and technology for the apparel and personal care industries, has announced a partnership with Browzwear, a company specialized in offering 3D digital solutions for the fashion industry. 





The new agreement will provide designers using VStitcher and Lotta, two forward-thinking platforms for 3D fashion design, the ability to quickly and easily develop products incorporating fabrics containing Lycra, Lycra T400, and Coolmax fibers.



 

The partnership with Browzwear is part of a multifaceted digital transformation that The Lycra Company began last year with the launch of the Lycra One customer portal, an online marketplace connecting brands, retailers, and garment makers to a global network of partner mills in a virtual capacity.

The Lycra Company-Browzwear partnership
Photo: The Lycra Company-Browzwear
The Lycra Company-Browzwear partnership
Thanks to the true-to-life visualizations made possible with Browzwear's software, designers can digitally create activewear, denim, swimwear, ready-to-wear, and intimate apparel fashions using fabrics showcased in the Lycra Brand Materials Library. The Browzwear platform enables designers to visualize how garments made with Lycra fiber offer a comfortable, lasting fit that will move with the wearer.




All the materials with digital versions in the Lycra Brand Materials Library can be sourced directly from the 15 global mills initially featured on Browzwear. These materials have been tested and certified by The Lycra Company, ensuring they contain the company’s authentic fibers that are designed to meet consumer needs for comfort, fit and ease of movement. In addition, The Lycra Company will continue to work with Browzwear to add new resources to the materials' library as they become available, further enhancing the digital design capabilities.

 



This partnership can also help to advance The Lycra Company’s sustainability commitment to offering a variety of fiber and fabric solutions that reduce or divert waste and keep materials in use longer. Creating digital garments via Browzwear streamlines the production process and reduces the need to manufacture samples, saving time and reducing waste for more efficient and sustainable operations.

 




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