Tencel has recently launched the sensitizing campaign #MakeItFeelRight meant to combat carbon emissions caused by the fashion industry and hit some record results by involving influencers, brands and NGOs around the world.
According to the UN, the fashion industry is responsible for 8-10% of global carbon emissions. Fast fashion has only exacerbated the problem, as consumers are increasingly purchasing clothes with reduced shelf lives. Although the world is striving to achieve net-zero carbon, fashion isn’t doing enough. In response to growing climate concerns, Tencel’s #MakeItFeelRight campaign wants to continue to raise awareness and inspire action to make a change.
Photo: Tencel
Tencel's MIFR reforestation campaign
TikTok and Instagram users are encouraged to post a 15-second video while wearing their favorite outfit by eco-friendly brands or created with sustainably made pieces, showing how cool is to wear eco-friendly fashion. While making their post they shall add the #MakeItFeelRight or #MakePledge hashtags, and, at the end of the posting, they can redeem the certificate to plant a tree in their name as part of Tencel project carried ahead in partnership with One Tree Planted organization.
Photo: Tencel
Tencel's MIFR tree certificate
“We have a collective duty to be more responsible with our sustainable fashion choices. Our habits and the way we treat textiles directly impacts the planet. The Tencel brand has already achieved a significant milestone, with thousands of trees planted in a short amount of time. It’s an amazing way to contribute to a more sustainable planet and create something impactful that will last for generations,” added Harold Weghorst, global vice president marketing and branding, Lenzing AG, which owns the Tencel brand.
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