Schoeller Textil AG, Swiss textile specialist focused on innovating technical fabrics and smart textile finishing technologies for more than 150 years, is undergoing an extensive rebranding and defining a new company strategy guided by the principle of “Textile Intelligence”, according to the development and implementation of innovative textiles and intelligent textile technologies.

Scholler's new logo
Photo: Schoeller
Scholler's new logo
“At the beginning of the rebranding process, it was clear to us, we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, chief commercial officer, Schoeller.




“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature,” he added. 



Part of Schoeller’s new corporate identity is the disclosure of the brand’s principles and transparency through all of its business divisions. 





Schoeller has been a Bluesign System partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to focusing on environmentally-friendly manufacturing processes and careful material selection, Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions. 



Towards zero waste production
While the company’s production of textiles and textile technologies is continuously being optimized to preserve resources, its manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around “zero waste”. Through its new online shop, “Schoeller Re-Fabric”, the company sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste. 



More cobrandings in sight
Schoeller Textiles will increase its cobrandings and partnerships in order to take always more steps to inform the consumer about its activity and start taking an improved path toward a better industry’s future.

Schoeller
Photo: Schoeller
Schoeller
Among some of its collaborations it has already cooperated with international textile manufacturers and designers such as Alberto, AlphaTauri, Descente, Fila, Jack Wolfskin, Ortovox, Pikeur and Tracksmith.




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