During the last edition of Kingpins, Orta has presented its new s/s 2024 collection offering a greater selection of products focused on sustainability and regenerative cotton denims.
The global denim specialist has achieved a regenerative cotton certification from Regenagri, a regenerative agriculture program which supports holistic farming, greater biodiversity for soil health, and sequestering CO2. The Regenagri Content Standard (RegenagriCS) certification ensures that Orta Bluesky fabric certification of regenerative cotton is net-positive.
For this collection the coatings it uses are made from industrial wood waste, and its new palette of Lego-inspired hues are made from mineral-based dyes.
“Today, we are realizing that we live in a world of extremes—extreme climate stress, extreme waste, extreme resource depletion. Now is the time to reimagine our design process based on regenerative principles,” commented Sedef Uncu Aki, who leads Orta’s denim sales & marketing, PD, R&D, planning and operations. “It is also a time for rapid collaborative action. It's unlikely for the textile industry to stay within 1.5°C pathway without rethinking growth to accelerate the transition from conventional to regenerative solutions. At Orta, we are supporting our Bluesky innovations that improve biodiversity, contribute to water availability and quality, achieve healthy soils, support climate resilience, and improve livelihoods,” she added.
As part of its offer, for Golden Ratio denim selection, the company uses textile waste as a portion of feedstock for viscose, reducing the amount of wood pulp needed to create Liva Reviva viscose. Thanks to this new achievement, Orta has achieved a new threshold for zero-virgin cotton using only pre-consumer recycled and reclaimed fiber waste, introducing a new generation of fibers of eco-friendly elastane, viscose and 100% post-consumer recycled PET.
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