The Lycra Company, a global specialist in developing innovative solutions for the textile and apparel industries, will participate Kingpins Amsterdam happening on April 20-21 at SugarCity.
Among the innovations the company will showcase, there will be Lycra Adaptiv and Lycra Dual Comfort.
The Lycra Dual Comfort technology is a sustainable innovation for wovens that combines comfortable stretch and cooling comfort with long-lasting shape retention. This latest innovation, when added with Lycra T400 Ecomade, a technology made with recycled and renewable content (50% recycled PET bottles and 18% plant-based fibers, giving it a sustainable content of 68%), adds up to these functional performance benefits with sustainable features.
The Lycra Company has also collaborated with the House of Denim Foundation and Jean School in Amsterdam on an additional Kingpins exhibit entitled, “Stretch Yourself: Denim of the Future, Designed by Gen Z,” a project which celebrates new student-designed jean silhouettes for Gen Z consumers.
“Which denim would Generation Z design for its generation?” was the question the House of Denim team asked when thinking about the future of stretch denim with The Lycra Company. The project also involved 30 students of Jean School and seven denim mills (Advance, Bossa, Calik, DNM Denim, Naveena, Orta, and Soorty).
The students designed 14 jeans made with Lycra DualFX, Lycra Freef!t, and Lycra T400 EcoMade fiber brand technologies created by The Lycra Company and the mills.
"Our collaboration with the House of Denim Foundation and Jean School will provide a pathway to market fiber technologies that will inspire brands and retailers and help them create new jeans for the Gen Z lifestyle," commented Helen Latham, senior strategic account manager at The Lycra Company.
All of the fabrics used in the "Stretch Yourself" project are available at Denim City for design and sample purposes. After Kingpins, "Stretch Yourself" will find a home at Denim City, Amsterdam until June 31st.
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