Within the current edition of Denim PV, taking place in Milan on November 23rd and 24th, Jeanologia, a Spanish company specialized in the developing treating and eco-efficient technologies, and Calik, Turkish denim manufacturer, will promote their newest achievements.
Under the slogan "You make your garment unique", Jeanologia is presenting its Nano Retail personalization laser technology. Thanks to this new technology, brands and retailers can create authentic in-store experiences and revolutionize the point-of-sale by improving customer experience.
Through the customization of garments with Nano Retail, Jeanologia can help enhance the connection of brands with their consumers, encouraging them into co-creating genuine looks and offering unique experiences to each client.
Within the show, on November 23rd at 3:30 PM, Amor Cardona, Brainbox at Jeanologia and Cigdem Kacar, product marketing manager at Calik Denim, will present the “Phygital 2.0” collection.
This is the second collection developed in collaboration by the two denim industry players, presenting a virtual capsule collection characterized by multiple possibilities and produced sustainably with Jeanologia's technologies. Thanks to Jeanologia own “Edesigner” software, they can develop and present a virtual denim wardrobe without the need to produce for physical samples.