Jeans and sneaker are the new orchard-à-porter, see-through Kevlar and high-tech trousers and scarves are the new musts...
Loewe has taken unexpected creative paths for its last s/s 2023 menswear collection. For the last edition of Paris fashion shows, the brand designed by Jonathan Anderson presented a special series of pieces, including coats, jeans, sweatshirts and sneakers, from which tufts of grass sprout.
Stone Island Prototype Research offers native limited editions that feature garments in fabrics or treatments born from research and experimentation processes that have not yet been industrialised.
For s/s 2022, the premium sportswear brand is launching a new evolution of The Prototype Research Series offering a 100-exemplar native limited edition, made with a Kevlar fabric.
The Kevlar fiber has a unique combination of high strength, high toughness and thermal stability. Stone Island combined a “stretch broken” technology with the high-precision Kevlar filament to create an extraordinarily fine yarn, which allows it to be covered in cotton.
While the unveiled yarns create a sort of light “technical lace” effect, a resin treatment adds texture to the lightweight, but strong fabric. The new jacket will be sold through Stoneisland.com starting from July, 12.
Petrol Industries, the Dutch jeans wear and sportswear brand, has been gradually expanding its sustainable initiatives. Starting from s/s 2023, 35% of all its styles will be produced in a more eco-friendly way using materials like recycled polyester, recycled cotton, and low-impact denim.
The company has been involved in a series of corporate changes taking the same direction, like the usage of recycled packing materials.
The brand is also focused on creating a community around sustainable, new-mobility vehicles and to inspire a broad audience with electric vehicle test rides, cool collabs, and marketing campaigns. One example of this was a recent collaboration with a Dutch TV-personality, Jay-Jay Boske went on a quest to find the world’s coolest electric vehicles – fully styled in Petrol.
Shaping New Tomorrow (SNT) is a danish menswear brand meant to offer products that combine comfort and style. That's how they created the "Perfect Pants”, everyday clothing that can be worn in different situations - whether for everyday wear, at work and parties.
Working with experts from a traditional factory in Portugal - which originally developed fabrics for sofas - SNT has created a hybrid pant that is highly comfortable and stylish at the same time as made with Freefiber, a specially developed and trademarked technology.
The technology is made with high-quality cotton yarn spun with Lycra and guarantees that pants made with it don't stretch out or lose their fit, despite the trousers stretches in all directions and guarantee a unique feeling of absolute freedom of movement.
The brand’s newest evolution are Perfect Pants 2.0, stylish men's pant, that offer maximum freedom of movement, exceptionally comfortable but also made from sustainable materials. Part of its newest Essential collection are pants, shirts and suits made from Repreve, a fiber obtained from recycled polyester. Making trousers soft, supple and breathable, is the use of Ecovero, a viscose fiber by Lenzing.
Temera and Faliero Sarti, an historical Italian brand of clothing and accessories, specialised in the production of foulard and scarves, give life to a new product digitisation project. The initiative involves the launch of 100 limited edition scarves, where the integration of artisan skill and technology offers new and interesting scenarios tied to the brand experience.
Every scarf is equipped with an RFID tag on a personalised label, representing a point of encounter between the real and digital world. Simply tapping a smartphone opens the door to an original digital experience made possible thanks to the use of the "T! Journey" platform, conceived and designed by Temera.
Thanks to this integration, the user can interact with the product in a personalised way, making use of special dedicated contents, and possess a unique digital object. An NFT (Non-Fungible-Token) is connected to each scarf and can be added to one’s wallet, representing not only an exclusive digital design object, but also certifying ownership and guaranteeing the authenticity of the product itself.
Faliero Sarti thus wants to launch a strong signal of innovation, casting its gaze to the future, backed by a wealth of experience and craftsmanship. At the same time, solutions such as those designed and managed by Temera succeed in bringing the customer experience to a whole new level, helping to create an even stronger link between the brand and consumer, exploiting technology as a loyalty-building vehicle.
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