Sustainable blankets, eco-friendly underwear, and sugarcane and Amazon forest rubber soles could be the musts for preserving our future.
Replay’s “double eco” denim
Italian premium denim brand Replay is widening its Hyperflex Re-Used selection while increasing its attention for sustainable developments. As this selection is made with denim made from a blend of regenerated cotton and recycled polyester, it considers its jeans as “double eco.” This group of products is actually made by reusing cotton fibers that go lost during the regular yarn-spinning process. Such waste counts for 10% of virgin cotton that, thanks to Hyperflex Re-Used, can be recycled within the productive process creating a CCS certified regenerated cotton. This cotton yarn is then blended with recycled polyester obtained from recycling PET plastic bottles and other certified waste sources after they have been collected, selected, sterilized, cleaned and ground into pellets, then mixed with the regenerated cotton fiber.
Timberland goes greener
Timberland is launching a new selection of boots and sneakers characterized by its Greenstride sustainable soles made of 75% sugar cane from renewable sources and natural rubber obtained from trees. In particular its men’s hiking waterproof shoes Greenstride Solar Ridge guarantee comfort and lightness as its inner elements are made with Timber Dry, protect from rain and puddles and are made with at least 50% recycled plastic. In addition, its uppers and leather parts are made with “Better Leather” produced by a Silver certified tannery from Leather Working Group, according to the environmentally practices it follows.
Boggi loves men and nature
The Italian menswear brand Boggi Milano tends to use high-quality fibers, mostly organic or from a sustainable background origin.
For its f/w 2021/2022 selection, it will use the Bluesign certified Polartec Alpha material, 100% made with recycled substances. Polartec Alpha is a double strata material most preferred by hikers, road cyclers and outdoor sports fans, and one of the most innovative among Polartec materials. This special fleece is insulated by a solid net that avoids the migration of fibers through the front of the fabric. In addition, it is breathable, and it interacts with the microclimate of those who wear it, guaranteeing that the inner warmth is not dispersed.
Benetton’s never-ending wool
Italian fashion brand Benetton has renewed its partnership with The Woolmark Company through a campaign with the slogan “Never Ending Wool” with the aim to certify the quality and sustainability of its collections made in wool, a durable, recyclable and biodegradable fiber. In 2017 Benetton Group claimed to have been the first European fashion industry company to become part of the International Wool Textile Organization (IWTO), with the aim of contributing to making the wool supply chain increasingly more functional and transparent. This renewed partnership is aimed at certifying the quality and sustainability of over 500,000 Merino Extra Fine garments produced for its f/w 2021 collection.
Woolmark, on its side, is committed to developing and promoting a more responsible use of wool and provide reassurance to brands and consumers that wool is a sustainable choice for the fashion industry.
When underwear sets eco-friendly alternatives
Pompea, an Italian hosiery and underwear brand, is launching its new eco-friendly, underwear collection made with Q-Nova by Fulgar, a selection of innovative fibers made by regenerating textile waste from the production of nylon fiber. The use of this material helps to reduce emissions and saving water as measured through certifications such as Life Cycle Assessment, GRS and Ecolabel EU.
Also the Italian brand Tezenis is betting on sustainability and launching a new underwear line called Be The Change. It offers four different underwear lines made with alternative materials including, among other fibers, Modal Carbon Neutral, Econyl, recycled tulle made with 70% recycled nylon and 30% elastan, and organic cotton.
Schneiders goes eco
Schneiders, an Austrian casual and outerwear brand founded in 1946, has launched its first eco-friendly capsule for fall/winter 2021-2022. The capsule offers two biodegradable down outerwear pieces–a jacket and a coat–also completed by biodegradable zippers. Both items are functional, ultralight though also warm and comfortable and made with a fabric out of Amni Soul Eco. This fiber is a polyamide 6.6 biodegradable yarn developed by Solvay Group in collaboration with Fulgar, a Made in Italy man-made fiber manufacturer. If correctly disposed, Amni Soul Eco biodegrades in five years.
Making home design sustainable
Lanerossi, an iconic Italian interior and textile design brand founded over 200 years ago, now part of Marzotto Lab, a company of Marzotto Group, has presented the “Triennale 2” limited edition plaid blanket. This product line includes archive textile complements reinvented and offers special 100% extra fine wool blanket reinterpreting the brand’s historic values and tradition according to modern design elements. This blanket is Woolmark-Pure New Wool and Oeko-Tex Standard 100 certified.
Lanerossi is focused on sustainable production process starting from its first productive phases as it uses energy from renewable sources, pre-consumer recycled fibers that it recovers from internal production phases for its Green Label selection, a GRS- (Global Recycled Standard), GOTS- (Global Organic Textile Standard) and RWS- (Responsible Wool Standard) certified product line.
Veja and Vibram take a new step
Veja, a sustainable sneaker brand, and Vibram, a specialized high-quality rubber sole manufacturer, have created Dekkan, a new sneaker model inspired by the Indian lavic plateau that emerged around the time that dinosaurs became extinct.
For this new model they co-developed a new Amazon rubber formula GEB (Granulado Escuro Brasiliano) made with 30% Amazon rubber for the sole, a midsole made with 70% sugar cane-based EVA, 5% rice waste, along with other materials, and an inner sole made with 51% sugar cane and 21% recycled polyester together with other materials. The shoe’s upper is also aiming for being sustainable as made with recycled polyester, while the inner lining and laces are made with 100% recycled polyester.
Isko’s new challenges
Global denim specialist Isko is launching R-Two 50+ as part of its Responsible Innovation program. These Global Recycled Standard (GRS) certified fabrics are produced by reducing carbon emissions by as much as 45% and using 65% less water than in regular production processes. They are obtained through an exclusive new patented yarn spinning technology that uses at least 50% recycled materials to reduce reliance on natural resources.
These fabrics are sturdy and durable, have an excellent shape recovery and a soft cotton hand-feel and dry up to 20% more quickly than regular fabrics.
Ibex is a New Zealand Climate Neutral certified Merino brand specialized in producing performance apparel. The brand offers inner layers as well as apparel pieces such as pullovers, outer jackets and underwear.
Ibex offers apparel made with Merino wool as its primary fiber, a choice that guarantees performance features such as thermoregulating, anti-odor, breathable and stain-resistant properties, among others.
Ibex also offers pieces made from a blend that includes a small amount of nylon or elastane with Merino, exclusively for durability and stretch.
Houdini and the afterlife
YKK, in collaboration with the Product Cloud platform EON and sportswear brand Houdini, has also developed the Touch Link zipper puller. This puller is NFC-enabled and allows the user to acquire information on use and care of the garment. Moreover, a brand holder who uses this product will be able to maintain a closer relationship with the customer and better oversight of the life cycle of the product, which can support new business models such as resale, rental, subscription and recycling.