BDG, premium denim line by Urban Outfitters, and, Isko, global denim specialist, have come together to develop a ten-piece collection made up of workwear-inspired denim pieces with finishing designs by British Artist, Dwayne Coleman.
Partnering with Isko, Urban Outfitters has developed a selection of sustainable denim pieces, utilising recycled cotton yarns made from cutting waste.
The collaboration incorporates the principles of circular design, including minimal wash processing, recycled cotton content, minimal metal trims and removable shank buttons.
Along with that, despite the collection recycled cotton fabrics, yet its pieces’ authenticity and durability remain the same, and they can be further recycled once their lifecycle ends.
“This was an exciting opportunity we were keen to explore,” said Cherie Nelson, senior head of buying & wholesale, Urban Outfitters.
“Isko’s new technologies allow us to delve into sustainability even further for our denim ranges. The collection is elevated and thoughtfully designed. We are hugely excited to release this new BDG range in collaboration with this leading denim mill,” she added.
“We hold a shared core value and goal in creating denim garments and collections that remain desirable to shoppers without having to compromise on design, style, quality or lifespan of the garment, whilst also protecting our environment and planet. We look forward to seeing this collection launch and to our continued relationship with Urban Outfitters,” added Clement.
The gender-free collection pays homage to workwear trends and carries the finishing touch of the British Artist, Dwayne Coleman, who has created an artwork made with upcycled denim and paint techniques which has become the inspiration for denim surface treatment. Elements of his mark-making have been applied to the design of the collection, including wildflower embroideries, patching and hanging threads.
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