Soorty, the denim specialist from Pakistan, will host the series of talks “Responsible Innovation for A Better Tomorrow in New York’s Creative Room Space D Showroom, at 902 Broadway Suite, during an open house event,  on July 18th and 19th.




Aim of the project is to ignite a collective movement by involving and meet with various pioneering and game-changing supply chain players of the denim industry together.

 



Among them there will be C2C, Lenzing, The Lycra Company, Tonello, Garmon, Halexia, Terra Dyes and Von Dutch.

Soorty
Photo: Soorty
Soorty
Within the event, these players will present their newest collections, new fabrications and will provide information on new initiatives started together with brands. Along with that, other initiatives and workshops will take place over the course of the two days to highlight the latest conscious technologies and updates they achieved.




On Monday, July 18th at 5.30PM, they will hold a roundtable discussion on SDG’s partnerships and the denim Industry.



Among speakers there will be Alice Tonello, marketing and R&D director, Tonello; Ebru Özaydın, strategic marketing director in denim, The Lycra Company; and Tricia Carey, director of global business development denim and Americas, Lenzing Group.



Ebru Debbağ, executive director of sales & marketing, Soorty Enterprises, will moderate the talk.

Ebru Debbag
Photo: Soorty
Ebru Debbag
On Tuesday, July 19th at 12.30PM, Haelixa will present its technology that enables tracing and authenticating fibers.

 



On the same day at 5.30PM, they will host a tea ceremony with Terra Dyes and a presentation with Didem Aksoy of Denge Kimya explaining how they use nature’s edible gifts as natural dyes.




 

READ ALSO:
From “New Utility” to 3D Wool –

The Materials

The Lycra Company has a new shareholding structure

Read more →
Soorty

The Materials

How Soorty accelerates on water saving developments

Read more →
Candiani tencel

The Materials

Why Candiani and Lenzing start a new alliance

Read more →
Soorty and Lenzing capsule

The Materials

Why Soorty and Lenzing bet on stay-at-home clothing

Read more →