The premium denim manufacturer Candiani Denim and the brands Redone, Everlane, J Crew, Citizens of Humanity and Taylor Perez participated “The Road to Denim” initiative at the Rodale Institute of California to visit Candiani’s first fully circular scientific experiment focused on regenerative agriculture.

Form left: Alberto Candiani, owner, Candiani Denim, and Damiano Dall’Anese, president, Candiani Denim USA
Photo: Candiani Denim
Form left: Alberto Candiani, owner, Candiani Denim, and Damiano Dall’Anese, president, Candiani Denim USA
The Italian denim manufacturer’s test used Coreva, Candiani’s innovative technology that uses a plant-based stretch yarn obtained from natural rubber to replace synthetic, petrol-based yarns, to fertilize the soil and grow regenerative Blue Seed cotton. 




Blue Seed is Candiani’s exclusive hybrid, non-GMO cotton variety, designed to be a stronger fiber but also more resistant in the field, requiring less water and chemicals.





Cotton grown using regenerative practices is growing in popularity in the fashion industry recently for their many benefits. Regenerative agriculture can help replenish soils and preserve and protect biodiversity, and is also considered a solution for climate change. Candiani partnered with the Rodale Institute, one of the most significant organic and regenerative agriculture research center, to prove that its Coreva technology has a positive impact on the environment and can be used to grow regenerative cotton. 





With the outcome of this experiment, the Rodale Institute proved that Candiani’s vision to link industrial denim production with regenerative agriculture is possible. It means that when a pair of jeans reaches its end of life it can go back to nature to grow the raw materials for a new pair of jeans.

From right: Alberto Candiani, Candiani Denim, and Arianna Bozzolo, Rodale Institute
Photo: Candiani Denim
From right: Alberto Candiani, Candiani Denim, and Arianna Bozzolo, Rodale Institute
“In a world where resources are diminishing and landfills are overflowing with discarded garments, we must look for renewable resources, in addition to biodegradable and compostable materials,” said Alberto Candiani, president and owner, Candiani Denim. “Denim has to take the lead in this revolution, and we are thrilled to be working alongside Denham the Jeanmaker and Stella McCartney and brands including Huit, Kings of Indigo, Closed and Heron Preston to share our innovation with the wider fashion industry.” 





READ ALSO:
Alberto Candiani: “We want to spread the culture of jeans”

The People

Candiani: "We did everything possible. Institutions must intervene on energy costs"

Read more →
Candiani tencel

The Materials

Why Candiani and Lenzing start a new alliance

Read more →
Kingpins24 Flash: News from the denim world

The Materials

Cone Denim steps in regenerative agriculture

Read more →
Berlin 202030 summit

The Shows

Circularity and regenerative methods are the future for 202030 - The Berlin Fashion Summit

Read more →