The premium denim manufacturer Candiani Denim and the brands Redone, Everlane, J Crew, Citizens of Humanity and Taylor Perez participated “The Road to Denim” initiative at the Rodale Institute of California to visit Candiani’s first fully circular scientific experiment focused on regenerative agriculture.
Blue Seed is Candiani’s exclusive hybrid, non-GMO cotton variety, designed to be a stronger fiber but also more resistant in the field, requiring less water and chemicals.
Cotton grown using regenerative practices is growing in popularity in the fashion industry recently for their many benefits. Regenerative agriculture can help replenish soils and preserve and protect biodiversity, and is also considered a solution for climate change. Candiani partnered with the Rodale Institute, one of the most significant organic and regenerative agriculture research center, to prove that its Coreva technology has a positive impact on the environment and can be used to grow regenerative cotton.
With the outcome of this experiment, the Rodale Institute proved that Candiani’s vision to link industrial denim production with regenerative agriculture is possible. It means that when a pair of jeans reaches its end of life it can go back to nature to grow the raw materials for a new pair of jeans.