Candiani Denim, the specialized Italian premium denim manufacturer, together with Orange Fiber, an Italian company that produces patented sustainable textile materials from by-products of the citrus processing industry, and Progetto Quid, a tailoring workshop that helps people in need, have recently launched the Coreva Design by Quid capsule collection.
Coreva technology uses the elastic properties of a plant-based material, derived from natural rubber, and provides comfort without using synthetic yarns. Denim made with Coreva can degrade in three-four months, instead of the 200 or more years required for fabrics using synthetic-derived stretch yarns.
The first collaboration that marked the debut of this brand was presented in September 2022 in the form of a collaboration with LP, a U.S. rock star and ambassador of the brand's message of inclusivity and openness to change.
Art director and project manager of this collaboration is Gabriela Giovanardi, an artist and model who created a project that combines the technical features of Coreva Design, the social value of the supply chain of Progetto Quid, and the technological innovations of Orange Fiber.
Orange Fiber is an innovative producer of yarn derived from citrus waste, a manifesto of a new generation of materials aligned with contemporary environmental standards required of the textile industry.
"I have known Project Quid for several years, and I think I was among their first ambassadors. A significant stage in my growth allowed me to represent a project, ideas and values that I fully share. Years later, thanks to Candiani and Coreva, of which I am a testimonial, I have experienced the same emotions again. The idea of introducing Quid to Candiani arose spontaneously. This capsule is a small synthesis of the positive energy that two Italian realities of great excellence and thought can unleash together," Giovanardi explained.
The capsule collection is on sale exclusively at Candiani Denim Store in Milan's Piazza Mentana 3, and at www.corevadesign.com
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