Within the January 2023 edition of Pitti Uomo, Bemberg by Asahi Kasei, the circular fiber obtained from cotton linters through a closed-loop process and certified accoording to transparent and traceable credentials, has developed Blue di Cupro fabrics by Pure Denim with Bemberg, a new fabric range by Bemberg aimed at the premium denim market.




The project has been made possible thanks to a partnership with Pure Denim, an Italian denim specialist that aims to re-design textile production systems according to circular economy principles, design, innovation and a holistic approach to sustainability.

 




The Blue di Cupro collection includes seven fabrics made with Bemberg, either with 100% Bemberg or in blend with cotton or wool, and it applies some of the most advanced Pure Denim’s technologies
.

 




These new fabrics can also be dyed with Smart Indigo, an
indigo dye technology internally produced by Pure Denim that uses a chemical-free production technology as only using water, indigo pigments, and electricity.

Blue Di Cupro
Photo: Blue Di Cupro
Blue Di Cupro
In terms of finishing, fabrics’ looks and performances are enhanced by Pure Denim’s Eco Sonic ultrasounds finishing technology which brings a significant reduction of used water, increased aesthetic features and controlled discoloration.

 






Moreover, every yarn used by Pure Denim is protected by Natural Reco, a 100% natural product that completely substitutes plastic films usually applied onto the fibers, that are one of the key causes of microplastic emission for denim.

 




“We are a company specialized in the production of sustainable denim. In the last ten years we have revolutionized the denim processes by using new technologies, like, for instance, natural polymers and smart fibers, in addition to constantly studying new technologies through various businesses,” 
commented Luigi Caccia, co-founder of Pure Denim with his sister Ilaria.

Luigi Caccia
Photo: Pure Denim
Luigi Caccia
“Pure Denim has successfully reduced the amount of chemicals and water used for jeans manufacturing and we continually seek to find new opportunities. Bemberg, for instance, perfectly fits our philosophy and our commitment for premium solutions in terms of quality and respect for the contemporary consumer, environment, ocean and animals,” added Caccia.

 



"We are extremely happy to return to Pitti with a project that speaks of a Bemberg brand-new wardrobe application such as smart denim thanks to the great cooperation with Pure Denim, a denim company that shares our values in terms of premium design, smart innovation and social responsibility,” commented Junshu Furusawa, sales manager and member of the board of directors of Asahi Kasei Fibers Italia.






“Today more than ever collaboration between companies is fundamental, and it’s important creating partnerships that give customised premium answers to the market,” added Furusawa.

Junshu Furushawa
Photo: Asahi Kasei
Junshu Furushawa
Among Bemberg’s newest and most responsible projects, in November 2022, Bemberg announced the achievement of the OK biodegradable Marine certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV Austria, meaning a lot in the context of microplastics in water issue solutions. As the achievement had been disclosed within the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), it confirms Bemberg products’ biodegradability in soil without releasing hazardous substances, as certified by Innovhub, by RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.





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