TrusTrace, a global software company that has developed a platform for product traceability and supply chain transparency within fashion and retail, has just launched TrusTrace Certified Material Compliance, a one-stop solution that helps achieve near real-time traceability at the material level. The first company that has adopted this solution is Adidas, while other brands like Filippa K, Decathlon, Fjall Raven and Houdini already collaborate with TrusTrace.
TrusTrace co-founder and CEO Shameek Ghosh explained The SPIN OFF what’s behind this new achivement and how it can help fighting greenwashing.
TrusTrace is an enterprise SaaS (software as a service) traceability platform for responsible supply chains. We provide global fashion and retail brands with the granular product and material traceability data needed to accelerate sustainable transformation throughout supply chains, enabling regulatory compliance, delivery on ESG commitments, and confident communication to consumers. We provide an end-to-end data platform for all traceability and transparency needs, which means we can provide solutions for brands at different levels of supply chain traceability maturity.
How can brands profit from TrusTrace's traceability platform?
Brands require traceability to ensure they’re adhering to a growing number of regulations, improve transparency to consumers, and broaden the percentage of sustainable products in their portfolio. With TrusTrace, all sustainability data is centralized at the individual product level, helping brands make better decisions related to sourcing, material choice, supplier network and certifications.
TrusTrace stands out from other traceability SaaS providers in three core ways. First, our business model is crafted to ensure we are built for the scale of ultra-large and complex textile supply chains. No matter how scaled or intricate a supply chain may be, brands can provide a digital chain of custody for each step of their value chain. Having this data in hand activates supply chain business units to streamline everything, including compliance, risk management, and real-time traceability of materials in the value chain from bale to final product…and they’re able to communicate credibly with consumers about product origin and impact.
Secondly, TrusTrace has a strong data partnership with key stakeholders, including popular PLMs and third party data suppliers (Higg, OAR) and we make this data available using OpenAPI. OpenAPI makes integrating traceability data into existing legacy supply chain systems less cumbersome. Supply chain data is already very fragmented and brands need aggregated data at a product level. Through our product centric traceability approach and integration to industry leading data providers, we provide the single source of truth behind the product for all levels of management.
Lastly, TrusTrace is a vertical SaaS platform specific to the Fashion and Textile industry. We have developed our Material Intelligence Frameworks for certified and non-certified materials, which accelerates a brand’s journey to achieve high levels of material compliance. The TrusTrace platform analyzes the information going between supplier tiers to ensure integrity and notify brands of possible supply chain ESG risks. Our goal is to make sure traceability data is accessible in real-time along the value chain as raw materials become finished products.
TrusTrace Certified Material Compliance is a one-stop solution that enables near real-time traceability at the material level. The solution covers the broad spectrum of requirements for material compliance including documenting the percentage of certified vs. non-certified material content, supporting different chain of custody models, and covering single component products to multi component products.
Additionally, TrusTrace Material Compliance gives brands granular visibility into product sustainability metrics, ensuring compliance with standards and regulations, and enabling streamlined decision-making and tighter integration with suppliers worldwide.
We are automating the collection and validation of material transaction evidence and scope certifications from each supplier as the entire material lot moves through the tiers. That means we are able to track the details such as the total weight of recycled material content in real time and flag any discrepancies that could pose a risk. This also gives brands confidence in the integrity of their materials, and they can, for example, follow the numbers and determine whether the percentage of recycled material content will be consistent throughout the production process, and true to the product claim.
TrusTrace’s traceability platform has the automation and data infrastructure that brand operational teams need to reduce supply chain integrity risks, improve ESG compliance, and make substantiated, responsible claims. Brands will no longer need to make “educated guesses” on how much recycled cotton is in a garment, because now they have a digital record to prove it.