Good Earth Cotton is a quality of climate positive and traceable cotton grown supported by the Statham family from Australia, according to a modern regenerative farming program that delivers land restoration, enhanced soil and pasture biodiversity, water use efficiency, chemistry and synthetic amendment reduction, and can help farmers get additional value for their fiber.
Delight Group, of India’s leading organic agricultural cultivators and traders working from farm, to gin, through to spinning in the cotton sector, and the Delight Health and Wellness Foundation are partnering with Good Earth Cotton and conducting the research and development necessary to learn from and adapt the program and principles in the world’s largest cotton growing nation, India.
According to a program that is the first in its kind in this country, 1977 Indian cotton farms, spanning 3,689 hectares of land, started converting to Good Earth Cotton.
They commenced this cropping season by mid-year 2021 by digital mapping have soil sampling, data collection and GPS tagging to build a base analysis from which the Good Earth Cotton program and principles will be reviewed and adapted to bring climate positive improvements to a smallholder farming system and Indian climatic conditions.
Good Earth Cotton is backed by FibreTrace, an advanced transparency technology that connects physical markers with digital technology with the aim to reach complete transparency and real-time verification throughout the global supply chain.
Thanks to patented FibreTrace luminescent pigments applied to the cotton during the ginning process, growers are allowed to provide their brands, retailers, and consumers with a trusted guarantee that the cotton picked from their farm is 100% the same cotton that ends up in the final garment. This technology combines physical and digital traceability to ensure the physical input can constantly be verified against the digital blockchain, at every step of the global supply chain.
Delight Group will not only use FibreTrace to verify and trace the Good Earth Cotton production in India when ready, but as of late 2022 will be introducing FibreTrace across certified Indian Organic cotton.
In 2023, thanks to this partnership between Australian and Indian farms more than 200,000 bales of Good Earth Cotton will be produced, enough to create an estimated 160 million garments.