Diesel, the brand of the OTB Group, opened the doors of its s/s 2023 fashion show to the public for the first time.

Then event held on the first day of Milan Fashion Week at the Allianz Cloud Arena under the patronage of the City of Milan hosted more than 4,500 people, including employees, more than 1,600 students from local fashion schools, and citizens of whose 1,400 people aged between 18 and 25.





Inclusivity, sustainability and open-mindedness were some of the aspects this Diesel’s collection wanted to communicate.





"I have long wanted a fashion show with a very broad participation, completely inclusive, that embraces Generation Z and the metaverse,” commented Renzo Rosso, president and founder, OTB Group.








“It’s a magical moment for the brand, and we wanted to open this event to as wide and diverse an audience as possible, including involving students and all the people on the team who worked day and night on this collection. What rewards the most in fashion right now is creativity and Diesel proves this in a special way because after 44 years of success Glenn Martens is bringing modernity, new sustainable treatments for fabrics and innovation in garment design to the real and virtual world,” he added.

Diesel fashion show venue
Photo: Diesel
Diesel fashion show venue
Glenn Martens, creative director of Diesel, underlined the importance of democratic fashion and explained  why in the middle of the show space hosted a huge inflatable sculpture: “I wanted to open Diesel up to the public, for people who may never have been to a fashion show before. They deserve a spectacle, so we’ve broken the record for the biggest inflatable sculpture in the world [editor’s note: an achievement also confirmed by the Guinness World Record.] It’s what I believe about the fashion and the state of mind - everybody can be part of Diesel.”
Diesel
Photo: Diesel
Diesel
More records were broken during this show, though. For instance, when the public tickets went online on 1 September, they were sold out in 90 minutes. Out of the entire audience, 70% of the public tickets went to 18-25 year olds. 






Also attending there were NFT collectors, who received a free ticket with the purchase of their AW22 runway NFTs, plus every single guest to the show could receive a commemorative NFT.






The collection also hit a record in terms of research, experimentation and craftsmanship as, for instance, almost every fabric used for the collection had been treated, aged ore reinvented completely.

Diesel
Photo: Diesel
Diesel
For instance, among the outfits on show many were done using devoré denims created by weaving denim onto a transparent base, like a devoré corset waist of low-slung denim pants. Similar effects were also created with denim knits, while a part-solarised denim looked like it had been left out in years of hot summer sun.






More developments included denim that had been roughly embroidered with a layer of tulle that’s then torn, while totally distressed denim was held by stitching lines and a sheer lining to bring control to the destruction. Other denims had been bonded with a layer of cotton then acid washed, revealing the denim underneath once more. Scans of distressed denim have been taken to create second-skin trompe-l’oeil prints, while many pieces throughout the collection were trimmed with raw denim. Along with that, Golden and silver coatings and plasticized surfaces added a futuristic touch to many outfits.

Diesel
Photo: Diesel
Diesel
Excessive silhouettes pervaded the collection - from ultra tight and short wraparound miniskirts and micro-tops juxtaposed with oversize cargo pants carrying many huge pockets.
Diesel
Photo: Diesel
Diesel
The Diesel Library denim pieces were bonded and encased in layers of rough-cut denim. Artisanal denim pieces were cut and distressed as if the denim is turning into fur; an artisanal coat was made entirely from over 15,000 distressed and brushed Diesel labels, hitting one more record for a collection that has picked some aspects of the previous season, though emphasized multiple effects and treatments carried on the same item. This s/s 2023 collection also placed greater attention to fits and silhouettes reinventing some "classic" woman's apparel pieces adding them a new stronger twist. But, we all know, fashion is about creativity and excess, isn't it?





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