During the last edition of Paris Fashion Week, Vibram, high-quality rubber sole specialist, and Suicoke, Japanese sandal brand, launched the new Vibram “Repair If You Care” program at the presence of outdoors-enthusiasts, influencers, press and at the Vibram Paris Academy in the 2nd arrondissement of Paris.
Vibram “Repair If You Care” for Suicoke wants to hype the concept of repairing shoes with Vibram high performance rubber soles and footwear re-use, as a sustainable approach for the environment, while also directly supporting local shoe repair shops, so that master cobblers can help extend the life of one’s own favorite, well-worn shoes.
Vibram is a long-time supporter of cobblers around the world – the master artisans who so expertly, and carefully, repair footwear allowing to enjoy them for as long as possible while saving shoes from landfills and protecting Earth. This coincides perfectly with the ethos of Suicoke who has teamed up with Vibram for the implementation of the “Repair If You Care” Program.
“We are ecstatic to share this appreciation of giving the shoes we wear a second-life with our long-term friends and partners at Vibram. It started with integrating the Vibram sole, then came the reinterpretation of the Five-finger shoes, and now we build new futures for whatever comes next with the Repair Program,” said Enrico Pasi, global brand director, Suicoke.