Nobis, a Canadian outerwear brand, recently unveiled Next by Nobis, a new re-sell program that offers the ability to resell Nobis jackets through an authentication process, increasing the garments' lifecycle and reducing their environmental footprint.
Recurate allows a marketplace to be created within each brand's e-commerce site, giving customers the ability to resell their previously purchased products. In addition, customers can purchase pre-owned products at bargain prices with the guarantee of authenticity, thanks to a process that uses Certilogo, an authentication system that certifies the origin of products.
This peer-to-peer platform aims to provide a user-friendly experience from start to finish for both sellers and buyers as sellers can post the jackets they intend to resell by creating an account, uploading images, details and product condition. Pricing is determined upon the condition of the garments, helping Nobis reach a new market segment of consumers looking for discounted products or iconic designs that are no longer in production. Sellers will be able to ship the product directly to the buyer because the authentication technology requires no intermediate processes.
During 2023, the project will be further expanded and offer additional new services.