Levi’s Wellthread is R&D laboratory of the Levi’s brand constantly taking new steps in order to achieve new and more advanced goals in terms of sustainability and new lower impact productive processes. 




For f/w 2022 it has developed a new selection of pieces made with a new vegetal indigo dyed denim produced by Cone Denim according to a circular optic that respects both the environment and workers.

Levi's Wellthread
Photo: Levi's
Levi's Wellthread
Using raw materials that are less harmful to the planet has always been one of Wellthread's main goals. This is why plant-based dyes and organic cotton have become central elements in Levi's collections. 





For f/w 2022, however, this approach has extended to indigo, used for a high-quality, plant-based natural dyeing project for all Wellthread denim garments. 




Among them, Levi’s created some denim garments made with natural plant-based indigo and dyeing techniques that require less water and fewer chemicals than normally used according to traditional denim industry productive methods. This new denim represents the darkest shade of indigo ever produced for this type of fabrics.




This new natural plant-based indigo denim used for Levi's Wellthread is dark and intense and used for Levi's Wellthread Type III Men's Trucker Jacket, and the Type II-inspired Women's Trucker Jacket along with other more fashion-driven garments for men and women such as, for example, a Western-style dress-shirt, and a comfortable Baggy Dad jeans for women, again made from the same Cone Denim. 




All the garments in the Wellthread collection are designed to be recyclable: the fabric, back patch, Red Tab, zipper, stitching, embroidery, and even the inner labels are made from 100 percent cotton. This way the garments, once used to the long run and later recycled, can no longer be worn and can always be transformed into something different through upcycling.

Levi's Wellthread
Photo: Levi's
Levi's Wellthread
“This season we made great progress in using natural plant-derived indigo. We achieved the classic shade of Levi's indigo-a deep, dark blue-and we have, moreover, proven that plant-based indigo solutions can achieve the volumes that a big brand like Levi's needs. Season after season, Wellthread gives us the opportunity to demonstrate that sustainable design requires no compromise in comfort, quality or beauty," said Paul Dillinger, vice president, head of global product innovation, Levi Strauss, & Co. 




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