C&A, the European fashion retailer that counts 1,300 stories in Europe, has announced some important changes.
C&A has announced the appointment of two new members of the European Management Team - Suzanne McKenna takes over the role as chief range and sustainability officer from 1 April 2022 - and Jason Morgan will join the European Management Team as chief operating officer (COO) as of 15 April 2022.
The company has also just launched the first drop of its new European-made “Forever Denim” collection.
About a year ago, the company had announced the plan to open a new production site in Monchengladbach, Germany, as part of its first C&A FIT (Factory for Innovation in Textiles) project.
The women’s selection is made up of two straight fits and a flared jeans shape, and the first release for men is characterized by straight and tapered versions.
The first drop of the “Forever Denim” jeans is sold exclusively online on www.c-and-a.com at €59.99 starting from 24 March 2022. A second drop of the collection is planned for August 2022, offering a broader range of denims in different shapes and colors that will be available online as well as in selected stores.
These jeans are produced according to a carbon zero process using materials from across Europe, including GOTS or OCS certified bio cotton denim from Italian denim manufacturer Candiani Denim.
The new manufacturing location follows advanced digital production techniques and carbon zero energy use, and it is powered by renewable sources such as wind and solar energy.
Despite jeans production is commonly associated with high water consumption, at C&A FIT they employ innovative equipment and new techniques such as ozone, laser and nebulization in order to reduce the consumption of water from the standard 70 liters of regular denim production in jeans industry to an average of 10 liters per piece. To further ensure sustainability in the laundry process, C&A only uses GOTS-certified chemicals/additives.
The project to open C&A’s own jeans' factory in the middle of Europe marks a step in helping the company producing according to always more sustainable criteria, as it is part of a series of objectives the chain aims to achieve by 2028. Among them, it aims to extend the life of seven out of ten products in the way they are designed, produced or re-used. By the same year it aims to source 100% of its core materials more sustainably, pursue the elimination of plastic pollution and replace 50% of the single use plastics in its stores, online shops and supply chain with sustainable alternatives.