The British heritage and lifestyle brand Barbour has launched its first collaboration with the accessible luxury brand Ganni. The collaboration consists of two parts: a mainline ready-to-wear collection and a Ganni x Barbour Re-Loved collection consisting of 50 exclusive upcycled and reworked garments, made from at least 50% recycled fabrics.
The collaboration aims to celebrate the value of craftsmanship, heritage and longevity, as well as bring together the hometowns of both brands-South Shields in the UK for Barbour, and Copenhagen, Denmark for Ganni. The goal of the project is to get the best of both worlds while maintaining the iconic styles of each of the brands.
For the limited-edition "Re-Loved" collection, Ganni has breathed new life into Barbour by adding reclaimed silhouettes, fabrics and materials to reworked and reused jackets. Barbour's nature-inspired universe blends with Ganni's signature collars and embroidery in vibrant colors applied to the darker earth tones of Barbour's classic designs. The collection is sprinkled with patches of classic Ganni iconography and contrasting denim elements.