The British heritage and lifestyle brand Barbour has launched its first collaboration with the accessible luxury brand Ganni. The collaboration consists of two parts: a mainline ready-to-wear collection and a Ganni x Barbour Re-Loved collection consisting of 50 exclusive upcycled and reworked garments, made from at least 50% recycled fabrics.
While a part of the offer made its debut during the Ganni runway during the last edition of Copenhagen Fashion Week, both collections have been on sale since late October: the main line of both brands is sold at selected retailers worldwide and the "Re-loved" collection through selected Ganni stores, Ganni.com and Selfridges in London, and through Barbour Stores and W.P. Stores.
The collaboration aims to celebrate the value of craftsmanship, heritage and longevity, as well as bring together the hometowns of both brands-South Shields in the UK for Barbour, and Copenhagen, Denmark for Ganni. The goal of the project is to get the best of both worlds while maintaining the iconic styles of each of the brands.
The main collection consists of nine timeless garments made of certified organic waxed cotton and OG certified recycled polyamide, all kept in Barbour's classic earth tones, interspersed with elements of bright red and a playful neon green logo. The collection includes two coats, four jackets, a skirt and two bucket hats.
For the limited-edition "Re-Loved" collection, Ganni has breathed new life into Barbour by adding reclaimed silhouettes, fabrics and materials to reworked and reused jackets. Barbour's nature-inspired universe blends with Ganni's signature collars and embroidery in vibrant colors applied to the darker earth tones of Barbour's classic designs. The collection is sprinkled with patches of classic Ganni iconography and contrasting denim elements.
The Re-Loved collection is available as a limited edition and available in only 50 pieces, including only jackets and coats.
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