Revibe, an on-line community of designers dedicated to upcycling fashion, and H&M Beyond, H&M's Innovation Hub, have launched an exclusive upcycling collection.
This partnership was created to explore the potential of “sustainable re-design” and has resulted in offering an upcycling collection designed to highlight creativity and talent. Each piece was made with extreme attention to their production impact, using a combination of cutting-edge techniques and traditional craftsmanship.
The resulting street culture-inspired collection allowed young designers from across Europe to showcase their creativity and their commitment to the planet by focusing on upcycling.
"We are excited about this small but powerful collaboration with Revibe," said Oliver Lange, head, H&M Beyond.
"With this project, we intend to gain valuable insights into the large-scale desirability and scalability of upcycling fashion," he added.
"As experts in the upcycling market, Revibe has the experience and technical knowledge to accompany major fashion brands in the transition to a circular design and production model. By partnering with H&M Beyond, we were able to give visibility to upcycling, demonstrating that this production method is ready to become part of the strategies of every player, including structured realities like H&M," explained Ettore Carfagnini, co-founder, Revibe.
Âge Paris, a young Parisian brand that reworks vintage haute couture garments with an all-French savoir-faire, transformed shirts into elegant ensembles consisting of cropped shirts with waist ties and casual shorts.
Spanish brand Shackled came up with a bolder, 2000s-inspired look, transforming shirts into padded shopper bags and long cargo skirts with added elastic and pockets.
London-based designer Olli Hull portrayed concepts he loves most like, for instance, dreamy travel, queerness and a love of creativity by painting directly onto the shirts and turning them into veritable canvases of expression.
The project, which lasted about three months, engaged the three young creatives by transforming some of the shirts they had received into garments suitable for a wide audience and available in sizes from XXS to XXL, sold at prices from about €40 to €80.
The collection consists of a hundred H&M Yours men's shirts in 100% certified organic cotton, in white, white polka dot, blue, black and gray colors already in perfect conditions.