Franco and Giacomo Loro Piana, two brothers from a family worldwide recognized for its Italian elegance and the manufacturing of prestigious textiles, have founded their sustainable high-end sportswear made in Italy brand–Sease.
As its name evokes life at the “sea” and “ease”, like a release from pressure and the pursuit of freedom, it is crafted for a man that needs to escape from the fast-paced polluted city, finding relief in mountain fresh air or the salty seawater.
The brand speaks to a community that care about the environment and committed towards a more respectful way of consuming. The products are engineered through sustainable protocols in terms of raw materials, supply chain process and use of natural resources including mostly organic fibers like precious wool and cashmere, fine linen and hemp. All synthetic textiles, instead, come from recycled PET or bio sources.
Sease is also committed to foster awareness, to promote ethical behaviors, and to educate consumers to make conscious choices.
It has teamed up with Sea Shepherd, a non-profit marine conservation activism group who act as guardians and custodians of the oceans. Based in Washington, USA, but operating across the world, the charity is committed to enforcing and protecting conservation law in regard to sea life and upholding rules regarding fishing regulations. In doing so, they protect whales, dolphins, sharks, rays and generally marine life, and bring about arrests and prosecutions of those fishing illegally or damaging and polluting environments. Founded by conservationist Paul Watson in Vancouver in 1977, Sea Shepherd was one of the early pioneers in this field.
The garments of this capsule are made with waste collected from the ocean, the result of an upcycling collaboration with Seaqual, a fiber produced by recycling remains from ocean clean-up, and Majocchi, textile manufacturer using Seaqual.
The capsule is 100% made in Italy, and has been designed with groundbreaking 3D technology from digital disrupters Futureclo, an innovative approach that allows fabrics waste reduction and more efficient use of resources during the product development phase.
The collection, which will outfit the Sea Shepherd crew during their missions, is sleek and functional, consisting of high-performance zip-up tops, vests, sweatshirts, t-shirt and shorts. Emblazoned with the signature Sea Shepherd Jolly Roger flag logo, the range features the key tenets of the charity: defend, protect, conserve, alongside modern graphics featuring the Sea Shepherd mission statements.
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