Seventy Venezia, an Italian company that has been offering Made in Italy women's and men's clothing since 1970, continues to evolve and offer its women's and men's collections in Italy and abroad.
Part of this strategy is the opening of its fourth mono brand boutique in Madrid, scheduled for March 1, 2023, adding to the three other existing mono brand stores of whose one in Milan, in the Via Solferino area, and two other in Croatia.
"Quality is our signature. We want to make the brand renown through a series of single-brand boutique openings in order to grow at the wholesale level as well. Our goal is to open three or four stores a year," explained Pierpaolo Tegon, CEO and son of the founder, Sergio, an entrepreneur and long-time insider, an expert in quality products who has worked for the most important Italian fashion groups and who continues to pursue his project together with his family.
The company counts on a commercial network of about 700 stores, of which 60% are in Italy and 40% abroad. In addition to Italy, the brand gathers most success in The US, Russia and Europe, especially in Spain, France UK and Benelux, where it plans to open another mono brand store soon.
Seventy offers a collection of about 300 pieces for women and a smaller selection for men, but both are made almost entirely around the company's headquarters in Ca' Da Mosto, near Venice, according to refined tailoring techniques.
The collection focuses on quality garments, attentive to market needs, but always featuring unexpected innovative details.
A part of the collection is also dedicated to jeans reinvented in fits, colors, washes and decorations. "Each of us has one or more jeans in our wardrobe, and we can wear it at any time because it is always perfect–with a blazer or a particular blouse, or for a more casual style," explained Francesca Tegon, creative director.
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