2032 marks the 100-year anniversary of Pentland Brands and the UK company just shared its plans on how it wants to deliver on its commitment to support a more sustainable business strategy various sustainability initiatives and charitable actions.
Titled ‘100-1-0', the strategy sets out three ambitious yet rather abstract targets to be reached by 2032:
– ‘To help 100 million consumers live positive, active, sustainable lifestyles.’
According to the WHO a quarter of all people do not do enough physical activity, and 20% of the world’s young people live with mental health issues. Therefore, Pentland wants to support consumers by creating sustainable products that support emotional and physical wellbeing.
– ‘To improve the lives of one million people in its communities.’
Almost half of all people are living on less than six dollars a day (source: Oxfam). Pentland claims to have committed to having 100% transparency across its supply chain, to protect human rights and the environment. 1% of profits will be donated to charity every year and, over the next ten years, the company will donate half a million products to those most in need.
– ‘To be a net zero business by 2032.’
The fashion industry is said to produce 10% of the world’s carbon emissions (source: World Economic Forum). Through science-based carbon emission reductions and off-setting initiatives, Pentland wants to achieve net zero between 2024 and 2032. Initiatives include planting 50 million trees by 2032 to restore healthy forests, increase biodiversity and reduce extreme poverty.
“For nearly one hundred years we’ve been a pioneer of brands that make life better. But our world has changed, and we need to accelerate our actions. We know there’s much more work to be done, but everyone within the Pentland Brands family is passionate about helping to create a world that’s better, fairer, and greener. Our teams are already working together on the initiatives that will help us to achieve our ambitious 2032 targets,” said Sara Brennan, positive business director, Pentland Brands.
Pentland Group is a co-founding member of the Ethical Trading Initiative (ETI) and of Sustainable Apparel Coalition (SAC); it was also a signatory to the UN’s Global Compact in 2001. In 2015, Pentland founded the Pentland Centre for Sustainability in Business at Lancaster University: The Centre supports sustainability research to find practical solutions to social and environmental challenges.